Pure Green Visual Identity
Xinqi Liu
Graphics, Illustration and Visual Communication Design Pure Green Visual Identity by Xinqi Liu Pure Green is a visual identity for a hotpot restaurant brand in Chongqing. The green color of fresh pepper hotpot is used as the brand color, in contrast with the red that is common in the local market. A character image named Mobee forms the central symbol of the identity. Mobee combines a positive circle and a negative cross element. Mahjong tiles replace the facial features to express independence, mystery and vitality. The brand symbols are applied across diverse forms and media, with the aim of bringing the brand closer to young consumers.
A' Design Award Winner
Pure Green Visual Identity by Xinqi Liu is a winner of the A' Graphics, Illustration and Visual Communication Design Award. Pure Green Visual Identity earned the A' Design Award in 2020 and is showcased on Award-Winning Graphics Designs among other exceptional designs. Explore the project details, discover other works by Xinqi Liu and see why Pure Green Visual Identity design stands out from its competition.
About Pure Green
Graphics, Illustration and Visual Communication Design Pure Green Visual Identity by Xinqi Liu Pure Green is a visual identity for a hotpot restaurant brand in Chongqing. The green color of fresh pepper hotpot is used as the brand color, in contrast with the red that is common in the local market. A character image named Mobee forms the central symbol of the identity. Mobee combines a positive circle and a negative cross element. Mahjong tiles replace the facial features to express independence, mystery and vitality. The brand symbols are applied across diverse forms and media, with the aim of bringing the brand closer to young consumers. Pure Green earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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