Bread Culinary Explorers Rebranding
Wolkendieb Design Agency
Packaging Design Bread Culinary Explorers Rebranding by Wolkendieb Design Agency For over 30 years, IBIS Backwaren brings bread and Viennoiseries specialties into the German market. To get better recognition in shelves, Wolkendieb relaunched their brand identity, redesigned the existing portfolio as well as new products. The logo's visual impact was refreshed and reinforced thanks to a bright-red colored frame, and a doubled size on all mediums. The task was to reflect the quality and versatility of the baking products. In order to create a better structure and follow the consumer understanding, the portfolio was divided into 2 ranges: bread and Viennoiseries.
Bronze A' Design Award Winner
Bread Culinary Explorers Rebranding by Wolkendieb Design Agency is an esteemed winner of the A' Packaging Design Award. Bread Culinary Explorers Rebranding earned the Bronze A' Design Award in 2021 and is showcased on Award-Winning Graphics Designs among other outstanding designs. Explore the project details, discover other works by Wolkendieb Design Agency and see why Bread Culinary Explorers Rebranding design stands out from its competition.
About Bread Culinary Explorers
Packaging Design Bread Culinary Explorers Rebranding by Wolkendieb Design Agency For over 30 years, IBIS Backwaren brings bread and Viennoiseries specialties into the German market. To get better recognition in shelves, Wolkendieb relaunched their brand identity, redesigned the existing portfolio as well as new products. The logo's visual impact was refreshed and reinforced thanks to a bright-red colored frame, and a doubled size on all mediums. The task was to reflect the quality and versatility of the baking products. In order to create a better structure and follow the consumer understanding, the portfolio was divided into 2 ranges: bread and Viennoiseries. Bread Culinary Explorers earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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