Kum-Kum Water Packaging
Backbone Branding
Packaging Design Kum-Kum Water Packaging by Backbone Branding The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.
Golden A' Design Award Winner
Kum-Kum Water Packaging by Backbone Branding is a winner of the A' Packaging Design Award. Kum-Kum Water Packaging earned the Golden A' Design Award in 2021 and is showcased on Award-Winning Graphics Designs among other outstanding designs. Explore the project details, discover other works by Backbone Branding and see why Kum-Kum Water Packaging design rises above its competition.
About Kum-Kum
Packaging Design Kum-Kum Water Packaging by Backbone Branding The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label. Kum-Kum earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original designs with outstanding technical mastery, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated works are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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