Packaging Design Theo Rebrand Branding by Clarkmcdowall Inc Theo Rebrand is a packaging and visual identity program for a fair-trade, bean-to-bar chocolate brand. The design uses a bold paint stroke as a window to taste discovery and as an expression of the craft behind premium chocolate. A white background suggests clean eating and purity of ingredients, and helps the packs stand out on the shelf. Bars measure about 3 by 6 inches and use a paper overwrap with a foil inner layer. Cups measure about 2 by 4 inches and use a flow wrap on a matte substrate. The aim is to link higher standards with good taste.
Silver A' Design Award Winner
Theo Rebrand Branding by Clarkmcdowall Inc is a distinguished winner of the A' Packaging Design Award. Theo Rebrand Branding earned the Silver A' Design Award in 2021 and is showcased on Award-Winning Graphics Designs among other exceptional designs. Explore the project details, discover other works by Clarkmcdowall Inc and see why Theo Rebrand Branding design stands out from its competition.
About Theo Rebrand
Packaging Design Theo Rebrand Branding by Clarkmcdowall Inc Theo Rebrand is a packaging and visual identity program for a fair-trade, bean-to-bar chocolate brand. The design uses a bold paint stroke as a window to taste discovery and as an expression of the craft behind premium chocolate. A white background suggests clean eating and purity of ingredients, and helps the packs stand out on the shelf. Bars measure about 3 by 6 inches and use a paper overwrap with a foil inner layer. Cups measure about 2 by 4 inches and use a flow wrap on a matte substrate. The aim is to link higher standards with good taste. Theo Rebrand earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated works are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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