Evervess Soda Water Beverage
PepsiCo Design and Innovation
Packaging Design Evervess Soda Water Beverage by PepsiCo Design and Innovation Evervess Soda Water is a packaging design for a range of carbonated sodas and tonics. The brand carries nearly eighty years of heritage, and the visual identity was modernized for a unified launch in the Chinese market. The earlier design felt heavy and suggested indulgence, so the packaging was simplified to communicate light and fizzy refreshment. A minimal graphic element in black and teal depicts a fountain, a symbol of energy, refreshment and renewal. The drinks can be mixed in cocktails or enjoyed on their own.
A' Design Award Winner
Evervess Soda Water Beverage by PepsiCo Design and Innovation is a highly esteemed winner of the A' Packaging Design Award. Evervess Soda Water Beverage earned the A' Design Award in 2021 and is showcased on Award-Winning Graphics Designs among other outstanding designs. Explore the project details, discover other works by PepsiCo Design and Innovation and see why Evervess Soda Water Beverage design rises above its competition.
About Evervess Soda Water
Packaging Design Evervess Soda Water Beverage by PepsiCo Design and Innovation Evervess Soda Water is a packaging design for a range of carbonated sodas and tonics. The brand carries nearly eighty years of heritage, and the visual identity was modernized for a unified launch in the Chinese market. The earlier design felt heavy and suggested indulgence, so the packaging was simplified to communicate light and fizzy refreshment. A minimal graphic element in black and teal depicts a fountain, a symbol of energy, refreshment and renewal. The drinks can be mixed in cocktails or enjoyed on their own. Evervess Soda Water earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and impartial academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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