LIFEWTR S8 Unconventional Canvas Beverage
PepsiCo Design and Innovation
Packaging Design LIFEWTR S8 Unconventional Canvas Beverage by PepsiCo Design and Innovation LIFEWTR Series 8 Unconventional Canvas is a bottle packaging design for a premium water brand. The bottle label acts as a canvas for emerging artists, so the packaging serves as a source of both hydration and inspiration. Series 8 presents the work of three artists across painting, sculpture and works on paper, including explorations of alternate histories in which women of color are included in cultural narratives. The artwork is carried through brand communication, in store and at live events, giving the featured artists worldwide reach.
Golden A' Design Award Winner
LIFEWTR S8 Unconventional Canvas Beverage by PepsiCo Design and Innovation is a distinguished winner of the A' Packaging Design Award. LIFEWTR S8 Unconventional Canvas Beverage earned the Golden A' Design Award in 2021 and is showcased on Award-Winning Graphics Designs among other exceptional designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why LIFEWTR S8 Unconventional Canvas Beverage design stands out from its competition.
About LIFEWTR S8 Unconventional Canvas
Packaging Design LIFEWTR S8 Unconventional Canvas Beverage by PepsiCo Design and Innovation LIFEWTR Series 8 Unconventional Canvas is a bottle packaging design for a premium water brand. The bottle label acts as a canvas for emerging artists, so the packaging serves as a source of both hydration and inspiration. Series 8 presents the work of three artists across painting, sculpture and works on paper, including explorations of alternate histories in which women of color are included in cultural narratives. The artwork is carried through brand communication, in store and at live events, giving the featured artists worldwide reach. LIFEWTR S8 Unconventional Canvas earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original ideas with excellent innovation, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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