QingJing Tea
Xue Jiang
Packaging Design QingJing Tea by Xue Jiang QingJing is a packaging design for Chinese rock tea. The name is taken from a Chinese classical text and refers to stillness and meditation. The surface graphics are based on ink painting, and the image can be read either as a butterfly or as a Buddha, depending on the viewing angle. Six groups of images create different visual effects from different perspectives. The tea is held in a ceramic pot, because ceramic does not react with tea and does not absorb its fragrance. The streamlined body and the fitted lid allow easy opening and closing.
Bronze A' Design Award Winner
QingJing Tea by Xue Jiang is a distinguished winner of the A' Packaging Design Award. QingJing Tea earned the Bronze A' Design Award in 2021 and is showcased on Award-Winning Graphics Designs among other exceptional designs. Explore the details of the project, discover other works by Xue Jiang and see why QingJing Tea design sets itself apart from its competition.
About QingJing
Packaging Design QingJing Tea by Xue Jiang QingJing is a packaging design for Chinese rock tea. The name is taken from a Chinese classical text and refers to stillness and meditation. The surface graphics are based on ink painting, and the image can be read either as a butterfly or as a Buddha, depending on the viewing angle. Six groups of images create different visual effects from different perspectives. The tea is held in a ceramic pot, because ceramic does not react with tea and does not absorb its fragrance. The streamlined body and the fitted lid allow easy opening and closing. QingJing earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful innovations, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated projects are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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