Sugar of Wagu Candy
Jie Yang
Packaging Design Sugar of Wagu Candy by Jie Yang Sugar of Wagu is a packaging design for a traditional candy made from grain amaranth seeds in Hubei, China. The candy is a local delicacy of the Tujia people. The hard paper shell is printed flat and then folded into the shape of a tiger, and the sweets are held in the colorful belly. All colors come from Tujia brocade patterns and are extracted from local plants. These natural pigments fade after about one year, so the package returns to nature. The design aims to make a little-known regional specialty familiar to a wider public.
Bronze A' Design Award Winner
Sugar of Wagu Candy by Jie Yang is a highly esteemed winner of the A' Packaging Design Award. Sugar of Wagu Candy earned the Bronze A' Design Award in 2022 and is showcased on Award-Winning Graphics Designs among other remarkable designs. Explore the project details, discover other works by Jie Yang and see why Sugar of Wagu Candy design sets itself apart from its competition.
About Sugar of Wagu
Packaging Design Sugar of Wagu Candy by Jie Yang Sugar of Wagu is a packaging design for a traditional candy made from grain amaranth seeds in Hubei, China. The candy is a local delicacy of the Tujia people. The hard paper shell is printed flat and then folded into the shape of a tiger, and the sweets are held in the colorful belly. All colors come from Tujia brocade patterns and are extracted from local plants. These natural pigments fade after about one year, so the package returns to nature. The design aims to make a little-known regional specialty familiar to a wider public. Sugar of Wagu earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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