Unajiro Visual Identity
KEISUKE AKARI
Graphics, Illustration and Visual Communication Design Unajiro Visual Identity by KEISUKE AKARI Unajiro is a visual identity created for an eel restaurant brand. The identity includes a logo and a complete set of applied items, such as decorations, lanterns, chopstick bags and aprons. The logo combines the katakana and hiragana forms of the letter U, the word umai, which means delicious, and the first sound of the Japanese word for eel. The design follows a traditional Japanese craftsman style and expresses the concept of a delicious rice bowl. A recycling mark was added to the chopstick bag. The words for prosperous business on the front cover carry a wish for good trade.
Silver A' Design Award Winner
Unajiro Visual Identity by KEISUKE AKARI is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Unajiro Visual Identity earned the Silver A' Design Award in 2023 and is showcased on Award-Winning Graphics Designs among other outstanding designs. Explore the project details, discover other works by KEISUKE AKARI and see why Unajiro Visual Identity design stands out from its competition.
About Unajiro
Graphics, Illustration and Visual Communication Design Unajiro Visual Identity by KEISUKE AKARI Unajiro is a visual identity created for an eel restaurant brand. The identity includes a logo and a complete set of applied items, such as decorations, lanterns, chopstick bags and aprons. The logo combines the katakana and hiragana forms of the letter U, the word umai, which means delicious, and the first sound of the Japanese word for eel. The design follows a traditional Japanese craftsman style and expresses the concept of a delicious rice bowl. A recycling mark was added to the chopstick bag. The words for prosperous business on the front cover carry a wish for good trade. Unajiro earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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