Momenten Packaging Design
Hengchen Shi
Packaging Design Momenten Packaging Design by Hengchen Shi Momenten is a packaging design for a sugar-free sparkling wine sold in slender cans. The brand name refers to the right moment to drink, neither too early nor too late. The visual identity is built around characters named bubble monsters, inspired by a small face formed by punctuation marks. Each monster shape reflects a flavor, with rounder forms for softer tastes and sharper forms for more pungent ones, which helps buyers find a preferred taste. A diffusion line named KAI extends the same relaxed and playful approach. The design was completed in 2021.
Bronze A' Design Award Winner
Momenten Packaging Design by Hengchen Shi is an esteemed winner of the A' Packaging Design Award. Momenten Packaging Design earned the Bronze A' Design Award in 2023 and is showcased on Award-Winning Graphics Designs among other outstanding designs. Explore the details of the project, discover other works by Hengchen Shi and see why Momenten Packaging Design design sets itself apart from its competition.
About Momenten
Packaging Design Momenten Packaging Design by Hengchen Shi Momenten is a packaging design for a sugar-free sparkling wine sold in slender cans. The brand name refers to the right moment to drink, neither too early nor too late. The visual identity is built around characters named bubble monsters, inspired by a small face formed by punctuation marks. Each monster shape reflects a flavor, with rounder forms for softer tastes and sharper forms for more pungent ones, which helps buyers find a preferred taste. A diffusion line named KAI extends the same relaxed and playful approach. The design was completed in 2021. Momenten earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful innovations, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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