Zao from Xinghua Village Liquor Package
Chunyang Wang
Packaging Design Zao from Xinghua Village Liquor Package by Chunyang Wang Zao from Xinghua Village is a packaging design for Chinese liquor. The illustrated main pattern shows the process of growing wheat and turning it into liquor. The Chinese character for the series name is combined with European Gothic letterforms. Slender lines and decorative patterns link tradition with modern design. The label uses a silver pressed process with fine lines, and the box uses UV dark lines that can be felt by touch. The transparent bottle shows the clear color of the liquor. The design aims to present Chinese liquor to younger people and to people of different cultures.
Silver A' Design Award Winner
Zao from Xinghua Village Liquor Package by Chunyang Wang is an esteemed winner of the A' Packaging Design Award. Zao from Xinghua Village Liquor Package earned the Silver A' Design Award in 2023 and is showcased on Award-Winning Graphics Designs among other remarkable designs. Explore the project details, discover other works by Chunyang Wang and see why Zao from Xinghua Village Liquor Package design sets itself apart from its competition.
About Zao from Xinghua Village
Packaging Design Zao from Xinghua Village Liquor Package by Chunyang Wang Zao from Xinghua Village is a packaging design for Chinese liquor. The illustrated main pattern shows the process of growing wheat and turning it into liquor. The Chinese character for the series name is combined with European Gothic letterforms. Slender lines and decorative patterns link tradition with modern design. The label uses a silver pressed process with fine lines, and the box uses UV dark lines that can be felt by touch. The transparent bottle shows the clear color of the liquor. The design aims to present Chinese liquor to younger people and to people of different cultures. Zao from Xinghua Village earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated projects are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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