Vivo X Series Outdoor Campaign
OUTPUT
Advertising, Marketing and Communication Design Vivo X Series Outdoor Campaign by OUTPUT Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model.
Silver A' Design Award Winner
Vivo X Series Outdoor Campaign by OUTPUT is a winner of the A' Advertising, Marketing and Communication Design Award. Vivo X Series Outdoor Campaign earned the Silver A' Design Award in 2024 and is showcased on Award-Winning Graphics Designs among other remarkable designs. Explore the details of the project, discover other works by OUTPUT and see why Vivo X Series Outdoor Campaign design stands out from its competition.
About Vivo X Series
Advertising, Marketing and Communication Design Vivo X Series Outdoor Campaign by OUTPUT Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model. Vivo X Series earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by OUTPUT
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