7Up Destinations Venezuela Beverage Packaging
PepsiCo Design and Innovation
Packaging Design 7Up Destinations Venezuela Beverage Packaging by PepsiCo Design and Innovation 7Up Destinations Venezuela is a series of limited-edition beverage cans created for the Latin American market and sold in Venezuela. The four cans represent four picturesque and well-known destinations of the country: Adicora, Los Roques, El Yaque and Canaima. Each design shows the local flora and fauna of Venezuela. The front of each can keeps the classic 7Up green for easy brand recognition. The back of each can uses a tropical aqua blue as the background for travel-inspired graphics. The aim is to build an emotional connection with consumers.
Bronze A' Design Award Winner
7Up Destinations Venezuela Beverage Packaging by PepsiCo Design and Innovation is a distinguished winner of the A' Packaging Design Award. 7Up Destinations Venezuela Beverage Packaging earned the Bronze A' Design Award in 2024 and is showcased on Award-Winning Graphics Designs among other exceptional designs. Explore the project details, discover other works by PepsiCo Design and Innovation and see why 7Up Destinations Venezuela Beverage Packaging design rises above its competition.
About 7Up Destinations Venezuela
Packaging Design 7Up Destinations Venezuela Beverage Packaging by PepsiCo Design and Innovation 7Up Destinations Venezuela is a series of limited-edition beverage cans created for the Latin American market and sold in Venezuela. The four cans represent four picturesque and well-known destinations of the country: Adicora, Los Roques, El Yaque and Canaima. Each design shows the local flora and fauna of Venezuela. The front of each can keeps the classic 7Up green for easy brand recognition. The back of each can uses a tropical aqua blue as the background for travel-inspired graphics. The aim is to build an emotional connection with consumers. 7Up Destinations Venezuela earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated works are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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