C'est la vie Boutique Brand Identity
WANG Fan
Graphics, Illustration and Visual Communication Design C'est la vie Boutique Brand Identity by WANG Fan C'est La Vie Boutique is a brand identity created for a fashion store in Nanjing, China. The store gathers Chinese and Western fashion brands across many categories and styles, so the logo uses a mix-up lettering style to express that mixed range. The Nanjing sycamore tree, an iconic part of the city landscape, serves as the main supporting graphic. The same element was also shaped into a rotating sculpture installation, whose inverted mirror image reflects the changing city. The visual system moves from flat to spatial and from static to dynamic forms.
A' Design Award Winner
C'est la vie Boutique Brand Identity by WANG Fan is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. C'est la vie Boutique Brand Identity earned the A' Design Award in 2024 and is showcased on Award-Winning Graphics Designs among other exceptional designs. Explore the details of the project, discover other works by WANG Fan and see why C'est la vie Boutique Brand Identity design stands out from its competition.
About C'est la vie Boutique
Graphics, Illustration and Visual Communication Design C'est la vie Boutique Brand Identity by WANG Fan C'est La Vie Boutique is a brand identity created for a fashion store in Nanjing, China. The store gathers Chinese and Western fashion brands across many categories and styles, so the logo uses a mix-up lettering style to express that mixed range. The Nanjing sycamore tree, an iconic part of the city landscape, serves as the main supporting graphic. The same element was also shaped into a rotating sculpture installation, whose inverted mirror image reflects the changing city. The visual system moves from flat to spatial and from static to dynamic forms. C'est la vie Boutique earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and impartial academic review, where nominated works are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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