The Fulcrum Visual Design
Shenzhen Lightcone Design Co., Ltd.
Graphics, Illustration and Visual Communication Design The Fulcrum Visual Design by Shenzhen Lightcone Design Co., Ltd. The Fulcrum is a visual identity system created for a design company. The system is inspired by the light cone, a spacetime model in physics, and by the gyroscope. The gyroscope symbolizes inner steadiness, while the light cone suggests broad creative possibilities. A color scheme of black, white, and red is used, where black stands for logical thinking, white for pure design, and red for passion. An accompanying poster series is produced with a three-dimensional spray painting process to create layered graphics. Each poster measures 1000 mm in width and 1800 mm in height.
A' Design Award Winner
The Fulcrum Visual Design by Shenzhen Lightcone Design Co., Ltd. is a winner of the A' Graphics, Illustration and Visual Communication Design Award. The Fulcrum Visual Design earned the A' Design Award in 2026 and is showcased on Award-Winning Graphics Designs among other outstanding designs. Explore the details of the project, discover other works by Shenzhen Lightcone Design Co., Ltd. and see why The Fulcrum Visual Design design sets itself apart from its competition.
About The Fulcrum
Graphics, Illustration and Visual Communication Design The Fulcrum Visual Design by Shenzhen Lightcone Design Co., Ltd. The Fulcrum is a visual identity system created for a design company. The system is inspired by the light cone, a spacetime model in physics, and by the gyroscope. The gyroscope symbolizes inner steadiness, while the light cone suggests broad creative possibilities. A color scheme of black, white, and red is used, where black stands for logical thinking, white for pure design, and red for passion. An accompanying poster series is produced with a three-dimensional spray painting process to create layered graphics. Each poster measures 1000 mm in width and 1800 mm in height. The Fulcrum earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where nominated designs are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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