Huong Incense Branding and Packaging
HUY NGUYEN TRAN
Advertising, Marketing and Communication Design Huong Incense Branding and Packaging by HUY NGUYEN TRAN Huong is a branding and packaging project for a contemporary Vietnamese incense brand. The design reinterprets ancestor worship as a calm sensory ritual for younger generations. Colors follow the Five Elements, and the packaging structure is derived from the Six Harmonies and the traditional three compartment house. The set includes a hexagonal master box, six inner incense boxes, two incense holders and printed materials. A companion website named Gap extends the same visual system, allowing visitors to interact with ancestral silhouettes formed from their own shadow.
Bronze A' Design Award Winner
Huong Incense Branding and Packaging by HUY NGUYEN TRAN is a distinguished winner of the A' Advertising, Marketing and Communication Design Award. Huong Incense Branding and Packaging earned the Bronze A' Design Award in 2026 and is showcased on Award-Winning Graphics Designs among other remarkable designs. Explore the project details, discover other works by HUY NGUYEN TRAN and see why Huong Incense Branding and Packaging design stands out from its competition.
About Huong Incense
Advertising, Marketing and Communication Design Huong Incense Branding and Packaging by HUY NGUYEN TRAN Huong is a branding and packaging project for a contemporary Vietnamese incense brand. The design reinterprets ancestor worship as a calm sensory ritual for younger generations. Colors follow the Five Elements, and the packaging structure is derived from the Six Harmonies and the traditional three compartment house. The set includes a hexagonal master box, six inner incense boxes, two incense holders and printed materials. A companion website named Gap extends the same visual system, allowing visitors to interact with ancestral silhouettes formed from their own shadow. Huong Incense earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful innovations, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated works are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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