Yin Yi Hu Branding Design
Ma Lan
Graphics, Illustration and Visual Communication Design Yin Yi Hu Branding Design by Ma Lan Yin Yi Hu is a brand identity and packaging design created for a contemporary gin. The design translates the folk art of Yichuan paper cutting into a geometric visual system applied to the logo, the label and the packaging. The motifs are built on a parametric grid and align into a complete symbol when the bottle is held upright. The bottle holds 500 ml and is made of high clarity flint glass. Labels are printed by offset with matte lamination and selective varnish. The intent is to connect the cultural heritage of the Yellow River with modern design.
A' Design Award Winner
Yin Yi Hu Branding Design by Ma Lan is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Yin Yi Hu Branding Design earned the A' Design Award in 2026 and is showcased on Award-Winning Graphics Designs among other outstanding designs. Explore the details of the project, discover other works by Ma Lan and see why Yin Yi Hu Branding Design design rises above its competition.
About Yin Yi Hu
Graphics, Illustration and Visual Communication Design Yin Yi Hu Branding Design by Ma Lan Yin Yi Hu is a brand identity and packaging design created for a contemporary gin. The design translates the folk art of Yichuan paper cutting into a geometric visual system applied to the logo, the label and the packaging. The motifs are built on a parametric grid and align into a complete symbol when the bottle is held upright. The bottle holds 500 ml and is made of high clarity flint glass. Labels are printed by offset with matte lamination and selective varnish. The intent is to connect the cultural heritage of the Yellow River with modern design. Yin Yi Hu earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and independent academic review, where nominated works are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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