Cervinago Rosso Packaging Design
Luigi Mazzei
Packaging Design Cervinago Rosso Packaging Design by Luigi Mazzei In the early 1940s, a cinematographic current called "noir" took hold. The main protagonist turned out to be a dark lady, seductive and elegant, wearing dark clothes. The identity represented with the label design is inspired by Billy Wilder’s film "Double Indemnity". Label’s background and typeface lettering of Cervinago recalls the hidden content of the bottle and the dark lady's lipstick. Geographical production area prevails in the other typefaces. Infographics on the back label highlight the main features of the bottle.
Bronze A' Design Award Winner
Cervinago Rosso Packaging Design by Luigi Mazzei is a highly esteemed winner of the A' Packaging Design Award. Cervinago Rosso Packaging Design earned the Bronze A' Design Award in 2019 and is showcased on Award-Winning Graphics Designs among other outstanding designs. Explore the details of the project, discover other works by Luigi Mazzei and see why Cervinago Rosso Packaging Design design sets itself apart from its competition.
About Cervinago Rosso
Packaging Design Cervinago Rosso Packaging Design by Luigi Mazzei In the early 1940s, a cinematographic current called "noir" took hold. The main protagonist turned out to be a dark lady, seductive and elegant, wearing dark clothes. The identity represented with the label design is inspired by Billy Wilder’s film "Double Indemnity". Label’s background and typeface lettering of Cervinago recalls the hidden content of the bottle and the dark lady's lipstick. Geographical production area prevails in the other typefaces. Infographics on the back label highlight the main features of the bottle. Cervinago Rosso earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated designs are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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