Social Design Care for Mom to Be Social Campaign by Seyon Kim Care for Mom To Be is a public awareness campaign about the needs of pregnant women who travel. The campaign asks other commuters to offer a seat on a train or a place to park a car. The visual identity grows from a logo that joins the figure of a pregnant person with the shape of a heart, representing pregnancy and care. A warm pastel tone of mixed red and orange is used in place of the color usually linked to pregnancy. Posters and printed subway tickets carry the logo in stations and parking lots.
Bronze A' Design Award Winner
Care for Mom to Be Social Campaign by Seyon Kim is a winner of the A' Social Design Award. Care for Mom to Be Social Campaign earned the Bronze A' Design Award in 2020 and is showcased on Award-Winning Graphics Designs among other remarkable designs. Explore the details of the project, discover other works by Seyon Kim and see why Care for Mom to Be Social Campaign design rises above its competition.
About Care for Mom to Be
Social Design Care for Mom to Be Social Campaign by Seyon Kim Care for Mom To Be is a public awareness campaign about the needs of pregnant women who travel. The campaign asks other commuters to offer a seat on a train or a place to park a car. The visual identity grows from a logo that joins the figure of a pregnant person with the shape of a heart, representing pregnancy and care. A warm pastel tone of mixed red and orange is used in place of the color usually linked to pregnancy. Posters and printed subway tickets carry the logo in stations and parking lots. Care for Mom to Be earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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