Wa Lana Waqfa brand political tv show

Advertising, Marketing and Communication Design Wa Lana Waqfa brand political tv show by Rami Yaser Hosni Wa Lana Waqfa (let us pause) is a daily political show that focuses on current affairs news. It shed the light on a news event and analyze it in depth. The design team did a full rebrand (opener, studio, in-show graphics, promo..) to really reflect the concept of the show, which revolves around “highlighting” and “stopping” at a certain subject. The first letter in the show’s name shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents a pause (the name of the show).