Graphics, Illustration and Visual Communication Design Dodoshine Brand Design by sxdesign DodoShine is designed for home appliance brands that use UV sterilization technology. The name is a reference to the Chinese habit of using sunlight to kill germs, promoting a healthy lifestyle and cleverly incorporating ultraviolet technology. Simple font as the Logo, can facilitate the brand recognition. On top of the bold sans serif typeface, the logo adds the serif element favored by fashion brands. Such a design can make the brand present a sunny and slightly fashionable image, helping the brand to accurately position in the market segment.