Graphics, Illustration and Visual Communication Design Taishun City Brand Identity by Kan Zhao This project aims to create the city brand image. In the design concept, it achieves a balance between two elements: Taishun forms an open and variable tangible part, while white space becomes the intangible part. To meet the diverse application needs of city brand construction, this logo can be interpreted with variations in lines and strong recognition through spatial design, symbolizing the infinite possibilities of the city and having great potential for development.