Gatorade Oliva Packaging

Packaging Design Gatorade Oliva Packaging by Jeff Klok Pushing the boundaries of conventional hot fill containers is no easy task. Pepsi together with Amcor joined in the development of a new ultra-light weight container to replace the current Gatorade global container and change the industry standard. The end result showed an astounding 30% reduction in material weighing only twenty-two grams; making it the world's lightest 500ml heat set container on the market! The athlete-first design combined with the strong Gatorade branding creates a dynamic shelf presence with added customer appeal and brand boosting power.