Advertising, Marketing and Communication Design Status Audio Brand Identity by Ryan Paonessa Status Audio, a New York-based direct-to-consumer headphone brand, tasked Florence, Alabama-based designer, Ryan Paonessa, with a company rebrand as well as the design and development of a new Shopify-based eCommerce website. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.