In Scene Brand Experience
Ziyang Wang
Desain Periklanan, Pemasaran, dan Komunikasi In Scene Brand Experience ᨑᨗ Ziyang Wang In Scene is a brand renewal programme for a coffee brand based in Shanghai. The design uses theatre as a metaphor and places the consumer inside the scene. The gift box has a three-fold paper sculpture structure that opens like stage curtains and measures about 300 by 200 by 80 millimetres. Eco-friendly paper and metal fittings are used. A scanned code links the box to a short personality test that creates a card for sharing. Stores add light, scent and sound to extend the coffee experience.
ᨄᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award
In Scene Brand Experience ᨕᨔᨛᨒᨙᨊ Ziyang Wang ᨕᨗᨊᨑᨗᨈᨘ ᨄᨈᨑᨗᨆ ᨑᨗᨄᨀᨒᨛᨅᨗ ᨑᨗ ᨄᨄᨀᨒᨛᨅᨗ A' Penghargaan Desain Periklanan, Pemasaran, dan Komunikasi. In Scene Brand Experience ᨆᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award ᨑᨗ ᨈᨕᨘ 2026 ᨊᨛᨊᨗᨕ ᨑᨗᨄᨀᨗᨈ ᨑᨗ Award-Winning Graphics Designs ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨆᨒᨕᨗᨊᨙ ᨆᨗᨊᨔ ᨆᨒᨛᨅᨗ. ᨕᨗᨈᨕᨗ ᨄᨄᨗᨔᨛ ᨄᨑᨚᨐᨙ, ᨔᨄᨕᨗ ᨕᨔᨛᨒᨙ ᨆᨒᨕᨗᨊᨙ ᨑᨗ Ziyang Wang ᨊᨛᨊᨗᨕ ᨕᨗᨔᨛᨂᨗ ᨄᨘᨊᨊ ᨔᨅ ᨉᨙᨔᨕᨗ In Scene Brand Experience ᨆᨄᨀᨗᨈ ᨌᨗᨑᨗ ᨆᨅᨙᨉ ᨑᨗ ᨕᨔᨛᨒᨙ ᨔᨕᨗᨂᨊ.
ᨄᨄᨗᨔᨛᨊ In Scene
Desain Periklanan, Pemasaran, dan Komunikasi In Scene Brand Experience ᨑᨗ Ziyang Wang In Scene is a brand renewal programme for a coffee brand based in Shanghai. The design uses theatre as a metaphor and places the consumer inside the scene. The gift box has a three-fold paper sculpture structure that opens like stage curtains and measures about 300 by 200 by 80 millimetres. Eco-friendly paper and metal fittings are used. A scanned code links the box to a short personality test that creates a card for sharing. Stores add light, scent and sound to extend the coffee experience. In Scene ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award, ᨈᨗᨀᨛ ᨄᨄᨀᨒᨛᨅᨗ ᨑᨗᨄᨀᨒᨛᨅᨗ ᨑᨗ A' Design Award & Competition. ᨕᨔᨛᨒᨙ ᨄᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award ᨆᨔᨛᨉᨗ ᨀᨚᨔᨙ ᨅᨑᨘ ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨑᨗᨄᨛᨅᨘ ᨔᨗᨅᨓ ᨕᨀᨌᨕ, ᨊᨛᨊᨗᨕ ᨑᨗᨄᨗᨒᨗ ᨑᨗ ᨍᨘᨑᨗ ᨆᨒᨚᨄᨚ ᨔᨛᨅᨁᨕᨗ ᨕᨔᨛᨒᨙ ᨔᨗᨈᨗᨊᨍ ᨑᨗᨄᨙᨑᨖᨈᨗᨀᨂᨗ ᨑᨗ ᨀᨈᨙᨁᨚᨑᨗᨊ, ᨑᨗᨆᨘᨊᨑᨗᨕ ᨄᨛᨑᨗᨀᨗᨔ ᨕᨀᨉᨙᨆᨗ ᨆᨒᨛᨇᨘ, ᨆᨊᨘᨑᨘ ᨕᨙᨈᨗᨀ, ᨆᨊᨘᨑᨘ ᨀᨘᨕᨒᨗᨈᨔᨊ ᨊᨛᨊᨗᨕ ᨈᨛᨊᨑᨗ ᨀᨘᨕᨔᨕᨗ. ᨑᨗᨒᨒᨛᨊ ᨄᨛᨑᨗᨀᨗᨔᨕᨙ, ᨀᨑᨗᨕ ᨑᨗᨕᨍᨘᨀᨂᨙ ᨑᨗᨄᨗᨒᨗ ᨒᨒᨚ ᨑᨗ ᨄᨛᨑᨗᨀᨗᨔ ᨑᨗ ᨔᨙᨕᨙᨒᨙᨆᨘ ᨈᨛᨊᨑᨗ ᨕᨗᨔᨛᨂᨗ ᨕᨔᨛᨊ ᨄᨛᨅᨘᨕᨙ, ᨆᨊᨘᨑᨘ ᨄᨈᨚᨀ ᨄᨛᨊᨗᨒᨕᨗᨕ ᨄᨘᨑ ᨑᨗᨈᨛᨈᨛᨀᨙ ᨊᨛᨊᨗᨕ ᨑᨗᨄᨕᨗᨔᨛ ᨑᨗ ᨈᨕᨘ ᨆᨙᨁᨕᨙ.
ᨕᨔᨛᨒᨙ ᨆᨒᨕᨗᨊᨙ ᨑᨗ ᨀᨈᨙᨁᨚᨑᨗ Desain Periklanan, Pemasaran, dan Komunikasi
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ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ
ᨄᨉᨙᨔᨕᨗ, ᨕᨔᨗᨈᨙ, ᨆᨙᨑᨙ: ᨕᨔᨛᨒᨙᨈ ᨔᨗᨈᨗᨊᨍᨕᨗ ᨑᨗᨄᨀᨗᨈ ᨑᨗ Award-Winning Graphics Designs.
ᨀᨗᨑᨗᨆᨂᨗ ᨉᨙᨔᨕᨗᨈ ᨄᨒᨗ ᨆᨉᨙᨌᨙ ᨊᨛᨊᨗᨕ ᨒᨘᨈᨘᨑᨛᨀᨗ ᨑᨗ ᨕᨔᨛᨒᨙ ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ ᨑᨗᨄᨀᨗᨈ ᨑᨗ Award-Winning Graphics Designs ᨕᨛᨔᨚᨕᨙ.
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