Lays Heartwork Campaign
PepsiCo Design and Innovation
Publicitas Lays Heartwork Campaign — PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
Praemio ornatum: A' Design Award Argenteum
Opus “Lays Heartwork Campaign”, cuius auctor est PepsiCo Design and Innovation, numeratur inter victores insignes certaminis “A' Praemium Designationis Publicitatis, Mercaturae et Communicationis”. Opus “Lays Heartwork Campaign” praemium “A' Design Award Argenteum” anno 2021 adeptum est atque in commentariis “Award-Winning Graphics Designs” inter alia opera eximia exhibetur. Explorate singula operis, reperite alia opera eiusdem auctoris (PepsiCo Design and Innovation) et videte cur opus “Lays Heartwork Campaign” supra opera aemula excellat.
De opere “Lays Heartwork”
Publicitas Lays Heartwork Campaign — PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork. Opus “Lays Heartwork” praemium “A' Design Award Argenteum” adeptum est, insignem honoris gradum in certamine A' Design Award & Competition. Opera praemio “A' Design Award Argenteum” ornata coniungunt creativitatem cum perita arte designandi; a magno iudicum collegio seliguntur ut opera praestantia in propriis generibus, post aequam, moribus consentaneam, meritis fundatam et sine partium studio factam aestimationem academicam, in qua incepta nominata suffragia accipiunt iuxta recognitionem anonymam a paribus factam ex normis aestimandi antea statutis et publice accessibilibus.
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Alia opera eiusdem generis: Publicitas
Praestantia artis designandi diei
Artifex diei Quotidie A' Design Award artificem magni ingenii, qui opera, res, incepta et architecturam originalia et nova creat, ut Artificem diei proponit. Hodie libenter vobis unum ex praestantissimis mundi artificibus exhibemus, cuius opera rationem qua mundum experimur conformant.
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Artifex illustris diei Quotidie A' Design Award & Competition artificem vere eximium, architectum celebrem, ducem ingenii creativi vel novatorem ut Artificem illustrem diei in lucem profert, cuius opera ex meritis electa sunt tamquam egregium bonae artis designandi exemplum. Explorate collectiones operum praemiatorum.
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Nota artis designandi diei Quotidie A' Design Award & Competition insignem notam mercatoriam arte designandi ductam ut Notam artis designandi diei proponit, explorans indolem propriam, visionem creativam, res et incepta corporata societatum atque institutorum novatorum. Reperite notas mercatorias praemiatas earumque praeclara opera.
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Eritne opus vestrum proximus victor?
Opera praemio A' Design Award ornata in commentariis “Award-Winning Graphics Designs” artis designandi amatoribus ex toto orbe exhibentur.
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