Lays Heartwork Campaign
PepsiCo Design and Innovation
Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Lays Heartwork Campaign nā PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
Toa o te tohu A' Design Award Hiriwa
Ko te hoahoa Lays Heartwork Campaign nā PepsiCo Design and Innovation tētahi toa whakahirahira o te tohu Te Tohu Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero a A'. Kua riro i te hoahoa Lays Heartwork Campaign te tohu A' Design Award Hiriwa i 2021, ā, e whakaaturia ana ki Award-Winning Graphics Designs i waenga i ētahi atu hoahoa tino kairangi. Tūhuratia ngā taipitopito o te kaupapa, tirohia ētahi atu mahi nā PepsiCo Design and Innovation, kia kitea ai he aha te hoahoa Lays Heartwork Campaign i eke ai ki runga ake i ōna hoa whakataetae.
Mō te hoahoa Lays Heartwork
Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Lays Heartwork Campaign nā PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork. Kua riro i te hoahoa Lays Heartwork te tohu A' Design Award Hiriwa, he taumata whakanui whakahirahira o te A' Design Award & Competition. Ka whakakotahi ngā hoahoa whai tohu A' Design Award Hiriwa i te auahatanga me te hoahoa ngaio, ā, ka kōwhiria e tētahi rōpū kaiwhakawā matua hei tāpaetanga kairangi o ia kāwai, whai muri i te arotake mātauranga tōkeke, matatika, i runga i te kounga me te wehe i te whakatoihara, e pōtitia ai ngā kaupapa kua tautapatia i runga i te tukanga arotake ā-hoa huna tuakiri, e ai ki ngā paearu aromatawai kua whakatakotoria i mua, e wātea ana hoki ki te marea.
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Te Kairangi Hoahoa o te Rā
Te Kaihoahoa o te Rā Ia rā ka whakaatu te A' Design Award i tētahi kaihoahoa tino pūmanawa hei Kaihoahoa o te Rā, he tangata e waihanga ana i ngā hoahoa, ngā hua, ngā kaupapa me ngā whare taketake, auaha hoki. I tēnei rā, e harikoa ana mātou ki te whakaatu i tētahi o ngā kaihoahoa kairangi rawa o te ao, he tangata nā āna hoahoa e hanga te āhua o tā tātou wheako i te ao.
Te Uiui Hoahoa o te Rā Pānuitia ngā uiui me ngā kōrerorero hou mō te hoahoa, te auahatanga, te hangarau me ngā waihangatanga hou i waenga i ngā kairīpoata hoahoa me ngā kaihoahoa, ngā kaihoahoa whare me ngā kaiwhakahaere waitohu rongonui o te ao. Ākona me pēhea ngā kaihoahoa me ngā waitohu kua toa i te A' Design Award e whakatinana ai i te tino kairangi hoahoa.
Te Rōpū Hoahoa o te Rā Ia rā ka whakaatu te A' Design Award i tētahi rōpū hoahoa whai tohu, auaha, motuhake hoki hei Rōpū Hoahoa o te Rā. Tūhuratia ngā kaupapa taketake, tino auaha hoki a ngā rōpū hoahoa kairangi puta noa i te ao, i roto i te hoahoanga, te hoahoa pai, te kākahu huatau, te hoahoa whakairoiro me te rautaki hoahoa.
Te Hoahoa o te Rā Ia rā ka kōwhiri te A' Design Award & Competition i tētahi kaupapa hoahoa motuhake e whakaatu ana i te kairangi hoahoa hei Hoahoa o te Rā. I tēnei rā, e tino harikoa ana mātou ki te whakaatu i tētahi hoahoa whai tohu whakahirahira e whai hua ai te ao i tōna kairangi hoahoa.
Te Tōtara Hoahoa o te Rā He mea kōwhiri e te A' Design Award & Competition, ko te Tōtara Hoahoa o te Rā he whakanui i ngā kaihoahoa rongonui nā ā rātou hua me ā rātou kaupapa kairangi e pai ake ai tō tātou ao, e whai hua, e ahu whakamua ai te pāpori. Tūhuratia ngā kōpaki mahi a ngā kaihoahoa o te taumata ā-ao, ngā kaihoahoa whare rongonui me ngā kaiwhakanao whakaaro hou.
Te Whakaaturanga Kaihoahoa o te Rā Ia rā ka whakanuia e te A' Design Award & Competition tētahi kaihoahoa tino kairangi, kaihoahoa whare rongonui, kaiārahi auaha, kaiwhakanao whakaaro hou rānei hei Whakaaturanga Kaihoahoa o te Rā, nā te kounga o āna mahi i kōwhiria ai hei tauira whakahirahira o te hoahoa pai. Tūhuratia ngā kōpaki hoahoa whai tohu.
Te Whakaaro Hoahoa o te Rā Ia rā ka whakaatu te A' Design Award & Competition i tētahi whakaaro hoahoa hou, ariā auaha rānei, e kitea ai te whakaaro taketake me ngā rongoā whaihua, hei Whakaaro Hoahoa o te Rā. Tūhuratia ngā ariā whai tohu mīharo, ngā huarahi auaha me ngā wawata whakaaweawe puta noa i te ao.
Te Waitohu Hoahoa o te Rā Ia rā ka whakaatu te A' Design Award & Competition i tētahi waitohu whakahirahira e aratakina ana e te hoahoa hei Waitohu Hoahoa o te Rā, me te tūhura i te tuakiri, te wawata auaha, ngā hua me ngā kaupapa rangatōpū a ngā hinonga me ngā whakahaere auaha. Tūhuratia ngā waitohu whai tohu me ā rātou hoahoa whakahirahira.
Te Ia Hoahoa o te Rā Ia rā ka tūhura te A' Design Award & Competition i tētahi ia hoahoa taketake hei Ia Hoahoa o te Rā, me te whakaatu i ngā kāhua e puea ake ana, ngā āhua rerehua e panoni ana me ngā ahunga auaha hou i roto i te hoahoanga, te kākahu huatau, te toi, te whakairoiro, ngā hua me ētahi atu mahi. Tūhuratia ngā ia hoahoa hou i tēnei rā.
Ko tō hoahoa rānei te toa e whai ake nei?
Ka whakaaturia ngā hoahoa kua toa i te A' Design Award ki Award-Winning Graphics Designs hei tirohanga mā tō mātou hunga kaingākau hoahoa puta noa i te ao.
Whakaurua ki te whakataetae