Pure Green Visual Identity
Xinqi Liu
Igishushanyo cy'Amashusho Pure Green Visual Identity cya Xinqi Liu Pure Green is a visual identity for a hotpot restaurant brand in Chongqing. The green color of fresh pepper hotpot is used as the brand color, in contrast with the red that is common in the local market. A character image named Mobee forms the central symbol of the identity. Mobee combines a positive circle and a negative cross element. Mahjong tiles replace the facial features to express independence, mystery and vitality. The brand symbols are applied across diverse forms and media, with the aim of bringing the brand closer to young consumers.
Cyatsindiye igihembo A' Design Award
Igishushanyo Pure Green Visual Identity, cyahanzwe na Xinqi Liu, ni kimwe mu byatsindiye igihembo Igihembo cya A' cy'Igishushanyo cy'Amashusho, Ibishushanyo n'Itumanaho Rigaragara. Igishushanyo Pure Green Visual Identity cyatsindiye igihembo A' Design Award mu mwaka 2020 kandi kimurikwa ku rubuga Award-Winning Graphics Designs hamwe n'ibindi bishushanyo bidasanzwe. Soma ibisobanuro by'umushinga, mwihere ijisho ibindi bikorwa byakozwe na Xinqi Liu kandi mumenye impamvu igishushanyo Pure Green Visual Identity gitandukana n'ibyo gihanganye na byo.
Ibyerekeye igishushanyo Pure Green
Igishushanyo cy'Amashusho Pure Green Visual Identity cya Xinqi Liu Pure Green is a visual identity for a hotpot restaurant brand in Chongqing. The green color of fresh pepper hotpot is used as the brand color, in contrast with the red that is common in the local market. A character image named Mobee forms the central symbol of the identity. Mobee combines a positive circle and a negative cross element. Mahjong tiles replace the facial features to express independence, mystery and vitality. The brand symbols are applied across diverse forms and media, with the aim of bringing the brand closer to young consumers. Igishushanyo Pure Green cyatsindiye A' Design Award ku rwego rw'Icyuma, ishimwe rihabwa agaciro muri A' Design Award & Competition. Ibishushanyo byo ku rwego rw'Icyuma bigaragaza ibitekerezo bifite ireme n'ubuhanga bwo gushushanya bwa kinyamwuga, kandi bitoranywa n'akanama kagari k'abakemurampaka kugira ngo bitangazwe mu bikorwa byatsindiye ibihembo, nyuma y'isuzuma rishingiye ku bumenyi rikorwa mu mucyo, ryubahiriza amahame y'imyitwarire, riha agaciro ubushobozi n'ireme kandi ritabogama, aho ibyatanzwe bitorwa hifashishijwe isuzuma rikorwa n'impuguke zitazi imyirondoro y'abitabiriye, hashingiwe ku bipimo byashyizweho mbere kandi byatangarijwe rubanda.
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Ubuhanga bw'Indashyikirwa mu Gushushanya bw'Umunsi
Umuhanga mu Gushushanya w'Umunsi Buri munsi, A' Design Award imurika umuhanga mu gushushanya ufite impano ikomeye, uhanga ibishushanyo, ibicuruzwa, imishinga n'inyubako by'umwimerere kandi birimo udushya, ikamugira Umuhanga mu Gushushanya w'Umunsi. Uyu munsi, twishimiye kubagezaho umwe mu bahanga bakomeye ku isi, ufite ibishushanyo bihindura uko tubona isi n'uko tuyibamo.
Ikiganiro ku Gushushanya cy'Umunsi Soma ibiganiro biheruka ku gushushanya, ubuhanzi, ikoranabuhanga no guhanga udushya, bihuza abanyamakuru bo mu rwego rwo gushushanya n'abahanga mu gushushanya, abubatsi n'abayobozi b'ibirango bazwi ku isi yose. Menya uko abahanga mu gushushanya n'ibirango byatsindiye A' Design Award bagera ku buhanga bw'indashyikirwa mu gushushanya.
Itsinda ry'Abahanga mu Gushushanya ry'Umunsi Buri munsi, A' Design Award imurika itsinda ryihariye ry'abahanga mu gushushanya ryatsindiye igihembo, rihanga udushya kandi rifite ubuhanzi, ikarigira Itsinda ry'Abahanga mu Gushushanya ry'Umunsi. Mwihere ijisho imishinga y'umwimerere n'ubuhanzi buhanitse mu bwubatsi, ibishushanyo byiza, imideli, ibishushanyo mbonera n'ingamba zo gushushanya, yakozwe n'amatsinda ya mbere ku isi.
Igishushanyo cy'Umunsi Buri munsi, A' Design Award & Competition imurika umushinga wihariye ugaragaza ubuhanga bw'indashyikirwa mu gushushanya ikawugira Igishushanyo cy'Umunsi. Uyu munsi, twishimiye cyane kubamurikira igishushanyo cy'indashyikirwa cyatsindiye igihembo, kigira uruhare rwiza mu buzima bitewe n'ubuhanga buhanitse cyakoranywe.
Igihangange mu Gushushanya cy'Umunsi Igihangange mu Gushushanya cy'Umunsi gitoranywa na A' Design Award & Competition, kikagaragaza abahanga b'ibirangirire batuma isi yacu irushaho kuba nziza binyuze mu bicuruzwa n'imishinga by'ireme rihanitse bigirira akamaro umuryango mugari bikanawuteza imbere. Reba ibyegeranyo by'ibikorwa by'abahanga mu gushushanya bo ku rwego rw'isi, abubatsi b'ibirangirire n'abahanga mu guhanga udushya.
Umuhanga Ugarukwaho w'Umunsi Buri munsi, A' Design Award & Competition yibanda ku muhanga mu gushushanya udasanzwe, umwubatsi w'ikirangirire, umuyobozi mu buhanzi cyangwa umuhanga mu guhanga udushya, ikamugira Umuhanga Ugarukwaho w'Umunsi. Ibikorwa bye biba byatoranyijwe hashingiwe ku bushobozi n'ireme nk'urugero rw'indashyikirwa rw'ibishushanyo byiza. Reba ibyegeranyo by'ibishushanyo byatsindiye ibihembo.
Igitekerezo cyo Gushushanya cy'Umunsi Buri munsi, A' Design Award & Competition imurika igitekerezo cyo gushushanya kirimo udushya duhanitse cyangwa igitekerezo cy'ubuhanzi kigaragaza imitekerereze y'umwimerere n'ibisubizo bifatika, ikakigira Igitekerezo cyo Gushushanya cy'Umunsi. Mwihere ijisho ibitekerezo bitangaje byatsindiye ibihembo, uburyo buhanga udushya n'icyerekezo gitera imbaraga biturutse ku isi hose.
Ikirango cy'Ibishushanyo cy'Umunsi Buri munsi, A' Design Award & Competition imurika ikirango cyihariye gishyira imbere ubuhanga bwo gushushanya, ikakigira Ikirango cy'Ibishushanyo cy'Umunsi. Igaruka ku mwihariko, icyerekezo cy'ubuhanzi, ibicuruzwa n'imishinga by'ibigo n'inzego bihanga udushya. Menya ibirango byatsindiye ibihembo n'ibishushanyo byabyo bikomeye.
Icyerekezo mu Gushushanya cy'Umunsi Buri munsi, A' Design Award & Competition isesengura icyerekezo cy'umwimerere mu gushushanya ikakigira Icyerekezo mu Gushushanya cy'Umunsi. Igaragaza imisusire igenda ivuka, impinduka mu myumvire y'ubwiza n'ibyerekezo bishya by'ubuhanzi mu bwubatsi, imideli, ubugeni, ibishushanyo mbonera, ibicuruzwa n'ibindi. Menya uyu munsi ibyerekezo bigezweho mu gushushanya.
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Tanga igishushanyo cyanyu mu bihembo bya A' Design Awards, mugaragare ku rubuga Award-Winning Graphics Designs kandi mumenyekane ku isi yose.
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