Lay's Smiles Campaign Food Packaging
PepsiCo Design and Innovation
ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Lay's Smiles Campaign Food Packaging ᱛᱮ PepsiCo Design and Innovation Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one.
ᱠᱟᱸᱥᱟ A' Design Award ᱡᱤᱛᱠᱟᱹᱨ
Lay's Smiles Campaign Food Packaging, ᱰᱤᱡᱟᱭᱤᱱᱟᱨ: PepsiCo Design and Innovation, ᱫᱚ A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱨᱮ ᱢᱟᱱᱚᱛᱟᱱ ᱡᱤᱛᱠᱟᱹᱨ ᱠᱟᱱᱟ. Lay's Smiles Campaign Food Packaging ᱫᱚ 2022 ᱨᱮ ᱠᱟᱸᱥᱟ A' Design Award ᱧᱟᱢ ᱠᱮᱫᱟ ᱟᱨ Award-Winning Graphics Designs ᱨᱮ ᱮᱴᱟᱜ ᱟᱥᱟᱫᱷᱟᱨᱚᱬ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱥᱟᱶ ᱩᱫᱩᱵ ᱟᱠᱟᱱᱟ. ᱯᱨᱚᱠᱚᱞᱯᱚ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹ ᱵᱤᱵᱨᱚᱬ ᱧᱮᱞ ᱢᱮ, PepsiCo Design and Innovation ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱠᱟᱹᱢᱤᱠᱚ ᱧᱮᱞ ᱢᱮ ᱟᱨ ᱵᱟᱰᱟᱭ ᱢᱮ ᱪᱮᱫᱟᱜ Lay's Smiles Campaign Food Packaging ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱟᱡᱟᱜ ᱯᱨᱚᱛᱤᱡᱳᱜᱤᱠᱚ ᱠᱷᱚᱱ ᱱᱤᱡ ᱟᱞᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨᱟ.
Lay's Smiles Campaign ᱵᱟᱵᱚᱛ
ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Lay's Smiles Campaign Food Packaging ᱛᱮ PepsiCo Design and Innovation Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one. Lay's Smiles Campaign ᱫᱚ A' Design Award & Competition ᱨᱮ ᱢᱤᱫ ᱢᱟᱱᱚᱛᱟᱱ ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱠᱮᱫᱟ: ᱠᱟᱸᱥᱟ A' Design Award. ᱠᱟᱸᱥᱟ A' Design Award ᱠᱟᱹᱢᱤᱠᱚ ᱨᱮ ᱱᱟᱶᱟ ᱵᱤᱪᱟᱹᱨ ᱥᱟᱶ ᱦᱩᱱᱟᱹᱨᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ. ᱢᱟᱨᱟᱝ ᱵᱤᱪᱟᱹᱨᱤᱭᱟᱹ ᱫᱚᱞ ᱫᱚ ᱱᱭᱟᱭᱯᱩᱨᱱᱚ, ᱱᱭᱟᱭᱥᱚᱝᱜᱚᱛ, ᱜᱩᱱ ᱟᱫᱷᱟᱨᱤᱛ ᱟᱨ ᱥᱟᱹᱫᱷᱤᱱ ᱥᱮᱪᱮᱫᱤᱭᱟᱹ ᱧᱮᱞᱵᱤᱰᱟᱹᱣ ᱛᱟᱭᱚᱢ, ᱱᱤᱡ ᱱᱤᱡ ᱛᱷᱟᱠ ᱨᱮ ᱜᱚᱱᱚᱝᱟᱱ ᱡᱚᱢᱟ ᱠᱟᱹᱢᱤ ᱞᱮᱠᱟ ᱵᱟᱪᱷᱟᱣᱟᱭ. ᱱᱚᱶᱟ ᱨᱮ ᱧᱩᱛᱩᱢ ᱚᱞ ᱯᱨᱚᱠᱚᱞᱯᱚᱠᱚ ᱫᱚ ᱢᱟᱲᱟᱝ ᱠᱷᱚᱱ ᱛᱷᱤᱨ ᱟᱨ ᱥᱟᱱᱟᱢ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱯᱟᱱᱛᱮ ᱢᱩᱞᱭᱟᱹᱝᱠᱚᱱ ᱢᱟᱱᱚᱠ ᱨᱮ, ᱩᱠᱩ ᱧᱩᱛᱩᱢ ᱛᱮ ᱥᱟᱱᱟᱢᱟᱱ ᱯᱮᱥᱟᱫᱟᱨ ᱧᱮᱞᱵᱤᱰᱟᱹᱣ ᱦᱚᱨᱟ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱵᱷᱳᱴ ᱧᱟᱢᱟ.
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ᱛᱮᱦᱮᱧᱟᱜ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award ᱫᱚ ᱢᱩᱞ ᱟᱨ ᱱᱟᱶᱟ ᱥᱚᱪ ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ, ᱯᱨᱚᱠᱚᱞᱯᱚ ᱟᱨ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ ᱥᱤᱨᱡᱟᱹᱣᱤᱡ ᱢᱤᱫ ᱟᱹᱰᱤ ᱦᱩᱱᱟᱹᱨᱟᱱ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱛᱮᱦᱮᱧ ᱟᱞᱮ ᱠᱩᱥᱤ ᱛᱮ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱱ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱢᱩᱫ ᱨᱮ ᱢᱤᱫ ᱦᱚᱲ ᱟᱢ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩ ᱠᱟᱱᱟᱞᱮ, ᱚᱠᱚᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱟᱵᱚᱣᱟᱜ ᱚᱛᱱᱚᱜᱽ ᱟᱹᱭᱠᱟᱹᱣ ᱦᱚᱨᱟ ᱛᱮᱭᱟᱨᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱟᱠᱷᱭᱟᱛᱠᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱷᱚᱵᱚᱨᱤᱭᱟᱹ ᱟᱨ ᱚᱛᱱᱚᱜᱽ ᱡᱚᱲᱟ ᱧᱩᱛᱩᱢᱟᱱ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱥᱛᱷᱚᱯᱚᱛᱤ ᱟᱨ ᱵᱨᱟᱱᱰ ᱵᱮᱵᱚᱥᱛᱷᱟᱯᱚᱠ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱰᱤᱡᱟᱭᱤᱱ, ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮ, ᱛᱚᱠᱱᱤᱠ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱ ᱵᱟᱵᱚᱛ ᱱᱟᱶᱟ ᱥᱟᱠᱷᱭᱟᱛᱠᱟᱨ ᱟᱨ ᱜᱟᱞᱢᱟᱨᱟᱣ ᱯᱟᱲᱦᱟᱣ ᱢᱮ. A' Design Award ᱡᱤᱛᱠᱟᱹᱨ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱟᱨ ᱵᱨᱟᱱᱰᱠᱚ ᱪᱮᱞᱮᱠᱟ ᱵᱤᱥᱤᱥᱴᱚ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱟᱹᱜᱩᱭᱟ, ᱚᱱᱟ ᱵᱟᱰᱟᱭ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award ᱫᱚ ᱢᱤᱫ ᱵᱤᱥᱤᱥᱴᱚ, ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ, ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱟᱨ ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱜᱚᱴᱟ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱭᱟᱜ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱠᱚᱣᱟᱜ ᱟᱹᱰᱤ ᱢᱩᱞ ᱟᱨ ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮᱟᱱ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ, ᱱᱟᱯᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ, ᱯᱷᱮᱥᱚᱱ, ᱜᱽᱨᱟᱯᱷᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚᱣᱥᱚᱞ ᱯᱨᱚᱠᱚᱞᱯᱚᱠᱚ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ A' Design Award & Competition ᱦᱚᱛᱮᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ ᱫᱚ ᱚᱱᱠᱚ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩᱭᱟ, ᱚᱠᱚᱭᱠᱚ ᱟᱠᱚᱣᱟᱜ ᱥᱮᱨᱮᱥ ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱯᱨᱚᱠᱚᱞᱯᱚ ᱛᱮ ᱥᱟᱶᱛᱟ ᱨᱮᱭᱟᱜ ᱦᱤᱛ ᱟᱨ ᱞᱟᱦᱟᱱᱛᱤ ᱠᱚ ᱟᱹᱜᱩᱭᱟ ᱟᱨ ᱟᱵᱚᱣᱟᱜ ᱚᱛᱱᱚᱜᱽ ᱟᱨᱦᱚᱸ ᱱᱟᱯᱟᱭ ᱠᱚ ᱵᱮᱱᱟᱣᱟ. ᱵᱤᱥᱣᱚᱥᱛᱚᱨᱤᱭ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱧᱩᱛᱩᱢᱟᱱ ᱥᱛᱷᱚᱯᱚᱛᱤ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱚᱴᱯᱷᱚᱞᱤᱭᱳ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱥᱟᱹᱨᱤ ᱟᱥᱟᱫᱷᱟᱨᱚᱬ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱧᱩᱛᱩᱢᱟᱱ ᱥᱛᱷᱚᱯᱚᱛᱤ, ᱥᱤᱨᱡᱚᱱᱟᱱ ᱟᱜᱩᱣᱟᱹ ᱥᱮ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱞᱮᱠᱟᱭ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩᱭᱟ. ᱟᱡᱟᱜ ᱠᱟᱹᱢᱤᱠᱚ ᱫᱚ ᱜᱩᱱ ᱟᱫᱷᱟᱨ ᱛᱮ ᱱᱟᱯᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱵᱤᱥᱤᱥᱴᱚ ᱫᱟᱹᱭᱠᱟᱹ ᱞᱮᱠᱟ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ. ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱚᱴᱯᱷᱚᱞᱤᱭᱳ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱩᱞ ᱥᱚᱪ ᱟᱨ ᱵᱮᱵᱷᱟᱨᱡᱚᱜᱽ ᱥᱚᱢᱟᱫᱷᱟᱱ ᱩᱫᱩᱜᱤᱡ ᱢᱤᱫ ᱟᱹᱰᱤ ᱱᱟᱶᱟ ᱥᱚᱪᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱥᱮ ᱥᱤᱨᱡᱚᱱᱟᱱ ᱫᱷᱟᱨᱚᱱᱟ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱜᱚᱴᱟ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱭᱟᱜ ᱟᱠᱫᱟᱱᱫᱟ ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱫᱷᱟᱨᱚᱱᱟ, ᱱᱟᱶᱟ ᱦᱚᱨᱟ ᱟᱨ ᱯᱨᱮᱨᱚᱬᱟᱫᱟᱭᱚᱠ ᱱᱟᱡᱟᱨᱠᱚ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱨᱟᱱᱰ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱵᱤᱥᱤᱥᱴᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱮᱱᱫᱽᱨᱤᱠ ᱵᱨᱟᱱᱰ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱨᱟᱱᱰ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱱᱚᱶᱟ ᱨᱮ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱩᱫᱽᱫᱚᱜᱽ ᱟᱨ ᱜᱟᱶᱛᱟ ᱠᱚᱣᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱥᱤᱨᱡᱚᱱᱟᱱ ᱱᱟᱡᱟᱨ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱨᱚᱠᱚᱞᱯᱚᱠᱚ ᱩᱯᱨᱩᱢᱚᱜᱟ. ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱵᱨᱟᱱᱰ ᱟᱨ ᱟᱠᱚᱣᱟᱜ ᱢᱟᱨᱟᱝ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱢᱩᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱞᱮᱠᱟᱭ ᱩᱯᱨᱩᱢᱟ. ᱱᱚᱶᱟ ᱨᱮ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ, ᱯᱷᱮᱥᱚᱱ, ᱪᱤᱛᱟᱹᱨ, ᱜᱽᱨᱟᱯᱷᱤᱠᱥ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱟᱨᱦᱚᱸ ᱟᱭᱢᱟ ᱛᱷᱟᱠ ᱨᱮ ᱩᱫᱚᱜ ᱠᱟᱱ ᱥᱮᱭᱞᱤ, ᱵᱚᱫᱚᱞᱚᱜ ᱠᱟᱱ ᱥᱩᱱᱫᱚᱨ ᱵᱩᱡᱷ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱟᱱ ᱱᱟᱠᱷᱟᱠᱚ ᱩᱫᱩᱵᱚᱜᱟ. ᱛᱮᱦᱮᱧ ᱜᱮ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟᱠᱚ ᱵᱟᱰᱟᱭ ᱢᱮ.
ᱵᱤᱥᱣᱚᱡᱚᱲᱟ ᱢᱟᱱᱚᱛ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱯᱲᱟᱣ ᱜᱮᱭᱟᱢ?
ᱛᱮᱦᱮᱧ ᱜᱮ A' Design Award ᱨᱮ ᱟᱢᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱧᱩᱛᱩᱢ ᱚᱞ ᱢᱮ ᱟᱨ Award-Winning Graphics Designs ᱨᱮ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱭᱟᱜ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱥᱟᱶ ᱟᱢᱟᱜ ᱴᱷᱟᱶ ᱧᱟᱢ ᱢᱮ.
ᱱᱤᱛᱚᱜ ᱧᱩᱛᱩᱢ ᱚᱞ ᱢᱮ