Iridescent Oolong Tea
CHIEH YU CHIANG
ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Iridescent Oolong Tea ᱛᱮ CHIEH YU CHIANG This project combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights. "Shadows and lights, virtuality and reality" is the main concept of this design. To break the stereotype image of tea culture, this package tempt to use a brand new perspective and designs to introduce it to different generations and the world.
ᱠᱟᱸᱥᱟ A' Design Award ᱡᱤᱛᱠᱟᱹᱨ
Iridescent Oolong Tea, ᱰᱤᱡᱟᱭᱤᱱᱟᱨ: CHIEH YU CHIANG, ᱫᱚ A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱨᱮ ᱢᱟᱱᱚᱛᱟᱱ ᱡᱤᱛᱠᱟᱹᱨ ᱠᱟᱱᱟ. Iridescent Oolong Tea ᱫᱚ 2020 ᱨᱮ ᱠᱟᱸᱥᱟ A' Design Award ᱧᱟᱢ ᱠᱮᱫᱟ ᱟᱨ Award-Winning Graphics Designs ᱨᱮ ᱮᱴᱟᱜ ᱩᱞᱞᱮᱠᱷᱡᱚᱜᱽ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱥᱟᱶ ᱩᱫᱩᱵ ᱟᱠᱟᱱᱟ. ᱯᱨᱚᱠᱚᱞᱯᱚ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹ ᱵᱤᱵᱨᱚᱬ ᱧᱮᱞ ᱢᱮ, CHIEH YU CHIANG ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱠᱟᱹᱢᱤᱠᱚ ᱧᱮᱞ ᱢᱮ ᱟᱨ ᱵᱟᱰᱟᱭ ᱢᱮ ᱪᱮᱫᱟᱜ Iridescent Oolong Tea ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱟᱡᱟᱜ ᱯᱨᱚᱛᱤᱡᱳᱜᱤᱠᱚ ᱠᱷᱚᱱ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱟᱦᱮᱱᱟ.
Iridescent ᱵᱟᱵᱚᱛ
ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Iridescent Oolong Tea ᱛᱮ CHIEH YU CHIANG This project combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights. "Shadows and lights, virtuality and reality" is the main concept of this design. To break the stereotype image of tea culture, this package tempt to use a brand new perspective and designs to introduce it to different generations and the world. Iridescent ᱫᱚ A' Design Award & Competition ᱨᱮ ᱢᱤᱫ ᱢᱟᱱᱚᱛᱟᱱ ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱠᱮᱫᱟ: ᱠᱟᱸᱥᱟ A' Design Award. ᱠᱟᱸᱥᱟ A' Design Award ᱠᱟᱹᱢᱤᱠᱚ ᱨᱮ ᱱᱟᱶᱟ ᱫᱷᱟᱨᱚᱱᱟ ᱥᱟᱶ ᱦᱩᱱᱟᱹᱨᱟᱱ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ. ᱢᱟᱨᱟᱝ ᱵᱤᱪᱟᱹᱨᱤᱭᱟᱹ ᱫᱚᱞ ᱫᱚ ᱱᱭᱟᱭᱯᱩᱨᱱᱚ, ᱱᱤᱛᱤᱥᱚᱢᱢᱚᱛ, ᱜᱩᱱ ᱟᱫᱷᱟᱨᱤᱛ ᱟᱨ ᱯᱚᱠᱠᱷᱚᱯᱟᱛ ᱵᱮᱜᱚᱨ ᱥᱮᱪᱮᱫᱤᱭᱟᱹ ᱧᱮᱞᱵᱤᱰᱟᱹᱣ ᱛᱟᱭᱚᱢ, ᱱᱤᱡ ᱱᱤᱡ ᱛᱷᱟᱠ ᱨᱮ ᱩᱞᱞᱮᱠᱷᱡᱚᱜᱽ ᱡᱚᱢᱟ ᱠᱟᱹᱢᱤ ᱞᱮᱠᱟ ᱵᱟᱪᱷᱟᱣᱟᱭ. ᱱᱚᱶᱟ ᱨᱮ ᱧᱩᱛᱩᱢ ᱚᱞ ᱯᱨᱚᱠᱚᱞᱯᱚᱠᱚ ᱫᱚ ᱢᱟᱲᱟᱝ ᱠᱷᱚᱱ ᱛᱷᱤᱨ ᱟᱨ ᱥᱟᱱᱟᱢ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱯᱟᱱᱛᱮ ᱢᱩᱞᱭᱟᱹᱝᱠᱚᱱ ᱢᱟᱱᱚᱠ ᱨᱮ, ᱩᱠᱩ ᱧᱩᱛᱩᱢ ᱛᱮ ᱥᱟᱱᱟᱢᱟᱱ ᱯᱮᱥᱟᱫᱟᱨ ᱧᱮᱞᱵᱤᱰᱟᱹᱣ ᱦᱚᱨᱟ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱵᱷᱳᱴ ᱧᱟᱢᱟ.
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ᱛᱮᱦᱮᱧᱟᱜ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award ᱫᱚ ᱢᱩᱞ ᱟᱨ ᱱᱟᱶᱟ ᱥᱚᱪ ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ, ᱯᱨᱚᱠᱚᱞᱯᱚ ᱟᱨ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ ᱥᱤᱨᱡᱟᱹᱣᱤᱡ ᱢᱤᱫ ᱟᱹᱰᱤ ᱦᱩᱱᱟᱹᱨᱟᱱ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱛᱮᱦᱮᱧ ᱟᱞᱮ ᱠᱩᱥᱤ ᱛᱮ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱱ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱢᱩᱫ ᱨᱮ ᱢᱤᱫ ᱦᱚᱲ ᱟᱢ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩ ᱠᱟᱱᱟᱞᱮ, ᱚᱠᱚᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱟᱵᱚᱣᱟᱜ ᱚᱛᱱᱚᱜᱽ ᱟᱹᱭᱠᱟᱹᱣ ᱦᱚᱨᱟ ᱛᱮᱭᱟᱨᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱟᱠᱷᱭᱟᱛᱠᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱷᱚᱵᱚᱨᱤᱭᱟᱹ ᱟᱨ ᱚᱛᱱᱚᱜᱽ ᱡᱚᱲᱟ ᱧᱩᱛᱩᱢᱟᱱ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱥᱛᱷᱚᱯᱚᱛᱤ ᱟᱨ ᱵᱨᱟᱱᱰ ᱵᱮᱵᱚᱥᱛᱷᱟᱯᱚᱠ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱰᱤᱡᱟᱭᱤᱱ, ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮ, ᱛᱚᱠᱱᱤᱠ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱ ᱵᱟᱵᱚᱛ ᱱᱟᱶᱟ ᱥᱟᱠᱷᱭᱟᱛᱠᱟᱨ ᱟᱨ ᱜᱟᱞᱢᱟᱨᱟᱣ ᱯᱟᱲᱦᱟᱣ ᱢᱮ. A' Design Award ᱡᱤᱛᱠᱟᱹᱨ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱟᱨ ᱵᱨᱟᱱᱰᱠᱚ ᱪᱮᱞᱮᱠᱟ ᱵᱤᱥᱤᱥᱴᱚ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱟᱹᱜᱩᱭᱟ, ᱚᱱᱟ ᱵᱟᱰᱟᱭ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award ᱫᱚ ᱢᱤᱫ ᱵᱤᱥᱤᱥᱴᱚ, ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ, ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱟᱨ ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱜᱚᱴᱟ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱭᱟᱜ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱠᱚᱣᱟᱜ ᱟᱹᱰᱤ ᱢᱩᱞ ᱟᱨ ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮᱟᱱ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ, ᱱᱟᱯᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ, ᱯᱷᱮᱥᱚᱱ, ᱜᱽᱨᱟᱯᱷᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚᱣᱥᱚᱞ ᱯᱨᱚᱠᱚᱞᱯᱚᱠᱚ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ A' Design Award & Competition ᱦᱚᱛᱮᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ ᱫᱚ ᱚᱱᱠᱚ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩᱭᱟ, ᱚᱠᱚᱭᱠᱚ ᱟᱠᱚᱣᱟᱜ ᱥᱮᱨᱮᱥ ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱯᱨᱚᱠᱚᱞᱯᱚ ᱛᱮ ᱥᱟᱶᱛᱟ ᱨᱮᱭᱟᱜ ᱦᱤᱛ ᱟᱨ ᱞᱟᱦᱟᱱᱛᱤ ᱠᱚ ᱟᱹᱜᱩᱭᱟ ᱟᱨ ᱟᱵᱚᱣᱟᱜ ᱚᱛᱱᱚᱜᱽ ᱟᱨᱦᱚᱸ ᱱᱟᱯᱟᱭ ᱠᱚ ᱵᱮᱱᱟᱣᱟ. ᱵᱤᱥᱣᱚᱥᱛᱚᱨᱤᱭ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱧᱩᱛᱩᱢᱟᱱ ᱥᱛᱷᱚᱯᱚᱛᱤ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱚᱴᱯᱷᱚᱞᱤᱭᱳ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱥᱟᱹᱨᱤ ᱟᱥᱟᱫᱷᱟᱨᱚᱬ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱧᱩᱛᱩᱢᱟᱱ ᱥᱛᱷᱚᱯᱚᱛᱤ, ᱥᱤᱨᱡᱚᱱᱟᱱ ᱟᱜᱩᱣᱟᱹ ᱥᱮ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱞᱮᱠᱟᱭ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩᱭᱟ. ᱟᱡᱟᱜ ᱠᱟᱹᱢᱤᱠᱚ ᱫᱚ ᱜᱩᱱ ᱟᱫᱷᱟᱨ ᱛᱮ ᱱᱟᱯᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱵᱤᱥᱤᱥᱴᱚ ᱫᱟᱹᱭᱠᱟᱹ ᱞᱮᱠᱟ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ. ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱚᱴᱯᱷᱚᱞᱤᱭᱳ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱩᱞ ᱥᱚᱪ ᱟᱨ ᱵᱮᱵᱷᱟᱨᱡᱚᱜᱽ ᱥᱚᱢᱟᱫᱷᱟᱱ ᱩᱫᱩᱜᱤᱡ ᱢᱤᱫ ᱟᱹᱰᱤ ᱱᱟᱶᱟ ᱥᱚᱪᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱥᱮ ᱥᱤᱨᱡᱚᱱᱟᱱ ᱫᱷᱟᱨᱚᱱᱟ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱜᱚᱴᱟ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱭᱟᱜ ᱟᱠᱫᱟᱱᱫᱟ ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱫᱷᱟᱨᱚᱱᱟ, ᱱᱟᱶᱟ ᱦᱚᱨᱟ ᱟᱨ ᱯᱨᱮᱨᱚᱬᱟᱫᱟᱭᱚᱠ ᱱᱟᱡᱟᱨᱠᱚ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱨᱟᱱᱰ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱵᱤᱥᱤᱥᱴᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱮᱱᱫᱽᱨᱤᱠ ᱵᱨᱟᱱᱰ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱨᱟᱱᱰ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱱᱚᱶᱟ ᱨᱮ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱩᱫᱽᱫᱚᱜᱽ ᱟᱨ ᱜᱟᱶᱛᱟ ᱠᱚᱣᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱥᱤᱨᱡᱚᱱᱟᱱ ᱱᱟᱡᱟᱨ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱨᱚᱠᱚᱞᱯᱚᱠᱚ ᱩᱯᱨᱩᱢᱚᱜᱟ. ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱵᱨᱟᱱᱰ ᱟᱨ ᱟᱠᱚᱣᱟᱜ ᱢᱟᱨᱟᱝ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱢᱩᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱞᱮᱠᱟᱭ ᱩᱯᱨᱩᱢᱟ. ᱱᱚᱶᱟ ᱨᱮ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ, ᱯᱷᱮᱥᱚᱱ, ᱪᱤᱛᱟᱹᱨ, ᱜᱽᱨᱟᱯᱷᱤᱠᱥ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱟᱨᱦᱚᱸ ᱟᱭᱢᱟ ᱛᱷᱟᱠ ᱨᱮ ᱩᱫᱚᱜ ᱠᱟᱱ ᱥᱮᱭᱞᱤ, ᱵᱚᱫᱚᱞᱚᱜ ᱠᱟᱱ ᱥᱩᱱᱫᱚᱨ ᱵᱩᱡᱷ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱟᱱ ᱱᱟᱠᱷᱟᱠᱚ ᱩᱫᱩᱵᱚᱜᱟ. ᱛᱮᱦᱮᱧ ᱜᱮ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟᱠᱚ ᱵᱟᱰᱟᱭ ᱢᱮ.
ᱟᱢᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱤᱱᱟᱹ ᱛᱟᱭᱚᱢ ᱡᱤᱛᱠᱟᱹᱨ ᱦᱩᱭᱚᱜᱟ?
A' Design Award ᱡᱤᱛᱠᱟᱹᱨ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱫᱚ Award-Winning Graphics Designs ᱨᱮ ᱟᱞᱮᱭᱟᱜ ᱜᱚᱴᱟ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱩᱞᱟᱹᱲᱤᱭᱟᱹᱠᱚ ᱥᱟᱢᱟᱝ ᱩᱫᱩᱵᱚᱜᱟ.
ᱯᱨᱚᱛᱤᱡᱳᱜᱤᱛᱟ ᱨᱮ ᱵᱚᱞᱚᱱ ᱢᱮ