Stories of Communication Branding
Mengyi Xie
Mamanu Ata Fa'atusa Stories of Communication Branding e Mengyi Xie Stories of Communication is a visual identity design created for the fifteenth anniversary of a university school of communication. The main logo is a geometric graphic based on the numeral 15. From the main logo, a family of 100 sub-logos was developed. Each sub-logo presents one story, invention or initiative from the history of communication, from knotted strings used in prehistoric times to the first newspaper and the world wide web. Arranged in chronological order, the sub-logos are applied to posters, invitations, pamphlets, venue displays and souvenirs.
Manumalo i le A' Design Award Apamemea
O le Stories of Communication Branding na saunia e Mengyi Xie o se galuega manumalo e matuā fa'aaloalogia o le Fa'ailoga A' mo le Mamanu o Ata Fa'atusa, Fa'atusaina ma Feso'ota'iga Va'aia. Na maua e le Stories of Communication Branding le A' Design Award Apamemea i le 2022 ma ua fa'aalia i le Award-Winning Graphics Designs fa'atasi ma isi mamanu mata'ina. Su'esu'e fa'amatalaga o le poloketi, iloa isi galuega a Mengyi Xie ma silasila pe aiseā e tulaga maualuga ai i le tauvaga le mamanu Stories of Communication Branding.
E uiga i le Stories of Communication
Mamanu Ata Fa'atusa Stories of Communication Branding e Mengyi Xie Stories of Communication is a visual identity design created for the fifteenth anniversary of a university school of communication. The main logo is a geometric graphic based on the numeral 15. From the main logo, a family of 100 sub-logos was developed. Each sub-logo presents one story, invention or initiative from the history of communication, from knotted strings used in prehistoric times to the first newspaper and the world wide web. Arranged in chronological order, the sub-logos are applied to posters, invitations, pamphlets, venue displays and souvenirs. Ua maua e le Stories of Communication le A' Design Award Apamemea, o se tulaga fa'aaloalogia o le A' Design Award & Competition. O galuega ua maua le A' Design Award Apamemea e tu'ufa'atasia manatu fou ma fa'afouga ua faia ma le tomai. E filifilia e se vaega tele o fa'amasino e avea ma galuega tāua i o latou vaega ta'itasi, pe a mae'a se iloiloga fa'aa'oa'oga e tonu, tausisia amioga tatau, fa'avae i le agava'a ma lē fa'aitu'au. E palotaina galuega ua fa'atū e ala i iloiloga a tagata tomai tutusa e lē fa'ailoaina ai igoa o ē e ana galuega, e tusa ma ta'iala o iloiloga ua uma ona fa'atulaga ma avanoa i tagata lautele.
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Mamanu Sili o le Aso
Tagata Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award se tagata mamanu e matuā talenia i le fatuina o mamanu, oloa, poloketi ma galuega tusiata fale e ulua'i fatu ma fou ona manatu, e avea ma Tagata Mamanu o le Aso. I le asō, matou te fiafia e fa'ailoa atu se tasi o tagata mamanu silisili o le lalolagi, o ana mamanu e suia ai le auala tatou te ola ma iloa ai le lalolagi.
Fa'atalanoaga o Mamanu o le Aso Faitau fa'atalanoaga ma talanoaga aupito lata mai i mamanu, fatufatua'i, tekinolosi ma fa'afouga, i le va o tusitala o mamanu ma tagata mamanu, tusiata fale ma pule o fa'ailoga tau pisinisi ua ta'uta'ua i le lalolagi. Iloa le auala e ausia ai e tagata mamanu ma fa'ailoga tau pisinisi ua manumalo i le A' Design Award le silisili mata'ina o mamanu.
'Au Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award se 'au iloga ua manumalo i fa'ailoga, e fatufatua'i ma fa'afouina manatu, e avea ma 'Au Mamanu o le Aso. Su'esu'e galuega e matuā tulaga ese ma fatufatua'i i tusiata fale, mamanu lelei, tifiga, mamanu fa'akalafi ma fuafuaga fa'ata'atia o mamanu, mai 'au mamanu ta'imua i le lalolagi atoa.
Mamanu o le Aso O aso ta'itasi e filifilia ai e le A' Design Award & Competition se poloketi fa'apitoa e fa'aalia ai le silisili o mamanu e avea ma Mamanu o le Aso. I le asō, matou te fiafia tele e fa'aalia se mamanu mata'ina ua manumalo i se fa'ailoga ma ua aumaia se suiga lelei e ala i lona mamanu silisili.
Matai iloga o Mamanu o le Aso E filifilia e le A' Design Award & Competition le Matai iloga o Mamanu o le Aso e fa'amatilatila ai tagata mamanu ua iloga lo latou sao i le fa'aleleia o lo tatou lalolagi e ala i oloa ma poloketi silisili e manuia ma aga'i ai i luma le sosaiete. Su'esu'e aoina o galuega a tagata mamanu o le vasega silisili o le lalolagi, tusiata fale ta'uta'ua ma tagata e fatuina mea fou.
Tagata Mamanu Fa'apitoa o le Aso O aso ta'itasi e fa'amatilatila ai e le A' Design Award & Competition se tagata mamanu tulaga ese, se tusiata fale ta'uta'ua, se ta'ita'i fatufatua'i po'o se tagata e fatuina mea fou, e avea ma Tagata Mamanu Fa'apitoa o le Aso. Ua filifilia galuega a lenei tagata e tusa ma le agava'a e fai ma fa'ata'ita'iga mata'ina o mamanu lelei. Su'esu'e aoina o mamanu manumalo i fa'ailoga.
Manatu o Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award & Competition se manatu mamanu e matuā fou po'o se manatu fa'avae fatufatua'i e fa'aalia ai mafaufauga ulua'i fatu ma fofo aogā, e avea ma Manatu o Mamanu o le Aso. Su'esu'e manatu fa'avae ofoofogia ua manumalo i fa'ailoga, auala fou ma va'aiga mamao fa'aosofia loto mai le lalolagi atoa.
Fa'ailoga Tau Pisinisi o Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award & Competition se fa'ailoga tau pisinisi iloga e fa'amuamua mamanu, e avea ma Fa'ailoga Tau Pisinisi o Mamanu o le Aso. E su'esu'e ai lona fa'asinomaga, va'aiga mamao fatufatua'i, oloa ma poloketi fa'alapotopotoga a pisinisi ma fa'alapotopotoga e fa'afouina manatu. Iloa fa'ailoga tau pisinisi manumalo i fa'ailoga ma a latou mamanu silisili.
Ta'iala Fou o Mamanu o le Aso O aso ta'itasi e su'esu'e ai e le A' Design Award & Competition se ta'iala fou ulua'i fatu i mamanu, e avea ma Ta'iala Fou o Mamanu o le Aso. E fa'aalia ai sitaili o lo'o tula'i mai, suiga i manatu o le matagofie ma auala fou o le fatufatua'i i tusiata fale, tifiga, faatufugaga, ata fa'akalafi, oloa ma isi lava matata. Iloa ta'iala aupito lata mai o mamanu i le asō.
Ua e sauni e iloa oe i le lalolagi atoa?
Fa'atū lau mamanu i le asō mo le A' Design Awards ma ia aofia fa'atasi ma mamanu silisili o le lalolagi i le Award-Winning Graphics Designs.
Fa'atū Nei