Off the Eaten Path Packaging

Off the Eaten Path Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的广受认可的获奖作品。Off the Eaten Path Packaging 于 2020 荣获 A' Design Award 金奖，与其他非凡设计一同在 Award-Winning Graphics Designs 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Off the Eaten Path Packaging 为何能在众多参赛设计中表现出众。

包装设计 Off the Eaten Path Packaging 由 PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience. Off the Eaten Path 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创构想与卓越的技术造诣融为一体，由大型评审团经过公平、公正、择优且公正无私的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名作品进行投票。