Traackr Brand Identity Redesign

Traackr Brand Identity Redesign 由 Felice Della Gatta 创作，是 A' 平面、插画与视觉传达设计奖 的备受赞誉的获奖作品。Traackr Brand Identity Redesign 于 2021 荣获 A' Design Award 铜奖，与其他卓越设计一同在 Award-Winning Graphics Designs 展示。探索项目详情，发现 Felice Della Gatta 的其他作品，了解 Traackr Brand Identity Redesign 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 Traackr Brand Identity Redesign 由 Felice Della Gatta Traackr is a brand identity redesign for an influencer marketing software platform. The identity combines soft shapes, bold and accessible typography, and a vibrant color palette to represent people, communities, influence, and data. Four primary colors are used, and each color is linked to a theme: business, people, technology, and passion. Using one color as dominant creates varied compositions while the brand remains recognizable. The work includes a new logo, a brand style guide, print and digital materials, and a website redesign. Traackr 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的设计融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名作品进行投票。