LendMe Brand Identity

LendMe Brand Identity 由 Ruis Vargas 创作，是 A' 平面、插画与视觉传达设计奖 的备受赞誉的获奖作品。LendMe Brand Identity 于 2021 荣获 A' Design Award，与其他非凡设计一同在 Award-Winning Graphics Designs 展示。深入了解项目细节，发现 Ruis Vargas 的其他作品，了解 LendMe Brand Identity 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 LendMe Brand Identity 由 Ruis Vargas LendMe is a brand identity created for a company that operates in the home equity market. The logo uses an iconographic structure that refers to binary codes balanced against each other, suggesting both a mathematical idea and a two-way relationship between the company and its clients. The colour palette is complementary, with purple as the base and orange and blue as supporting tones for different messages and audiences. Applications include business cards, envelopes, an institutional presentation and a street light panel. LendMe 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名作品进行投票。