Full Moon Social Ad

Full Moon Social Ad 由 Fabiano Dalmácio 创作，是 A' 广告、营销与传播设计奖 的卓越获奖作品。Full Moon Social Ad 于 2021 荣获 A' Design Award 银奖，与其他非凡设计一同在 Award-Winning Graphics Designs 展示。深入了解项目细节，发现 Fabiano Dalmácio 的其他作品，了解 Full Moon Social Ad 为何能在众多参赛设计中独树一帜。

广告、营销与传播设计 Full Moon Social Ad 由 Fabiano Dalmácio Full Moon is a social media advertisement created for Guinness. The visual was published in Facebook and Instagram feeds and stories on Halloween night in 2020, when a rare blue moon was visible around the world. The image was produced through retouching and photo manipulation in Adobe Photoshop. High resolution moon references, brand images and beer textures were combined in layers to form a single picture. The intention was to join a global conversation with a simple link between the moon and a glass of beer. Full Moon 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与先进的设计融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对参赛作品进行投票。