Jalebi Times Brand Identity

Jalebi Times Brand Identity 由 Raageshwari Kandaswamy 创作，是 A' 平面、插画与视觉传达设计奖 的获奖作品。Jalebi Times Brand Identity 于 2022 荣获 A' Design Award，与其他非凡设计一同在 Award-Winning Graphics Designs 展示。深入了解项目细节，发现 Raageshwari Kandaswamy 的其他作品，了解 Jalebi Times Brand Identity 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 Jalebi Times Brand Identity 由 Raageshwari Kandaswamy Jalebi is a brand identity for a contemporary ice cream brand. The ice cream flavors are based on traditional Indian sweets. The visual style refers to street hawkers who sell sweets and savories wrapped in newspaper. The logo is drawn from the letter J and from the swirl of a jalebi. Typography, color and contrast give the identity a familiar yet modern character. The identity is applied to cups, menu cards, bags and masks for a consistent look. The menu card is built in layers, and the front layer is a translucent sheet that expresses the mixing of cultures. Jalebi Times 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。