K-Chic Brand Identity

K-Chic Brand Identity 由 Zi Huai Shen 创作，是 A' 平面、插画与视觉传达设计奖 的卓越获奖作品。K-Chic Brand Identity 于 2022 荣获 A' Design Award，与其他卓越设计一同在 Award-Winning Graphics Designs 展示。深入了解项目细节，发现 Zi Huai Shen 的其他作品，了解 K-Chic Brand Identity 为何能在众多参赛设计中脱颖而出。

平面、插画与视觉传达设计 K-Chic Brand Identity 由 Zi Huai Shen K-Chic is a brand identity for a Korean style fried chicken business that serves the meal delivery market. The mark combines the letter K with a chicken footprint to suggest the idea of an expedition. The lettering is based on the style of Korean retro advertisements and recalls a shouted slogan. Supporting graphics use battle flags, ancient maps and chicken warriors to express the theme of a Korean warrior journey. Rich colors mark the different flavors on tags and wraps. The main visual places the fried chicken within a map to invite the appetite. K-Chic 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名项目进行投票。