Lay's Love Packaging
PepsiCo Design and Innovation
包装设计 Lay's Love Packaging 由 PepsiCo Design and Innovation Lay's Love is a packaging design created for two limited edition snack flavors in India, Lay's Herby Crush and Lay's Cheesy Love. Each pack shows a hand held in a half heart shape, so two packs placed side by side complete the heart and pair the two flavors. A bold script in the center of the bag names the flavor. Behind each hand illustration are silhouettes of couples walking on a beach, palm trees and soft clouds. The colorful design was made to mark friendship and love among young consumers.
A' Design Award 铜奖 获奖作品
Lay's Love Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的卓越获奖作品。Lay's Love Packaging 于 2022 荣获 A' Design Award 铜奖，与其他出色设计一同在 Award-Winning Graphics Designs 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Lay's Love Packaging 为何能在众多参赛设计中脱颖而出。
关于 Lay's Love
包装设计 Lay's Love Packaging 由 PepsiCo Design and Innovation Lay's Love is a packaging design created for two limited edition snack flavors in India, Lay's Herby Crush and Lay's Cheesy Love. Each pack shows a hand held in a half heart shape, so two packs placed side by side complete the heart and pair the two flavors. A bold script in the center of the bag names the flavor. Behind each hand illustration are silhouettes of couples walking on a beach, palm trees and soft clouds. The colorful design was made to mark friendship and love among young consumers. Lay's Love 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的创新融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。
