Meiyitian Smart Packaging

Meiyitian Smart Packaging 由 Pesign Design 创作，是 A' 包装设计奖 的获奖作品。Meiyitian Smart Packaging 于 2022 荣获 A' Design Award 铜奖，与其他卓越设计一同在 Award-Winning Graphics Designs 展示。探索项目详情，发现 Pesign Design 的其他作品，了解 Meiyitian Smart Packaging 为何能在众多参赛设计中独树一帜。

包装设计 Meiyitian Smart Packaging 由 Pesign Design Meiyitian is a smart packaging design that links a printed package to a virtual brand world. The packaging carries two-dimensional and three-dimensional characters based on the brand spokesperson, forming a brand mascot. Consumers scan the characters with a mobile application and enter the virtual world created by the brand. Inside the virtual world, interactive games and a doll customization system are offered, and rewards can be collected. The aim is to build a closer link between the brand and young consumers. Meiyitian 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的创新融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名作品进行投票。