It Is In Your Genes Dynamic Identity

It Is In Your Genes Dynamic Identity 由 Brand Bar Communications 创作，是 A' 平面、插画与视觉传达设计奖 的卓越获奖作品。It Is In Your Genes Dynamic Identity 于 2023 荣获 A' Design Award 铜奖，与其他卓越设计一同在 Award-Winning Graphics Designs 展示。深入了解项目细节，发现 Brand Bar Communications 的其他作品，了解 It Is In Your Genes Dynamic Identity 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 It Is In Your Genes Dynamic Identity 由 Brand Bar Communications This brand identity was created for a genotyping service, by which predisposition to possible genetic diseases can be detected. Just like the DNA structure, the design concept was also built upon a system of codes, namely specially designed Morse codes representing the letters of alphabet. Any word can be visualized this way, turning a static logo into a dynamic identity. The logo, which is the name of the Client written by the codes, takes the double-helical structure shape of the DNA. This is how the business of the Client is reflected both conceptually and visually in the identity. It Is In Your Genes 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的设计融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名设计进行投票。