Xiaoshanxiang Pig Brand Design

Xiaoshanxiang Pig Brand Design 由 Beijing Jiaotong University 创作，是 A' 平面、插画与视觉传达设计奖 的获奖作品。Xiaoshanxiang Pig Brand Design 于 2024 荣获 A' Design Award 铜奖，与其他出色设计一同在 Award-Winning Graphics Designs 展示。探索项目详情，发现 Beijing Jiaotong University 的其他作品，了解 Xiaoshanxiang Pig Brand Design 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 Xiaoshanxiang Pig Brand Design 由 Beijing Jiaotong University Xiaoshanxiang Pig is a brand design created for the pork products of Xiaoyuan Village in China. The identity is based on simple countryside illustrations and on the local farming method, in which the pigs rest on straw beds. Light colors and playful drawings are used instead of the product photographs common in meat packaging. The set includes a packaging box, a waist cover made of 260 gram white cardboard with screen printing and silver stamping, a village map, coupons and posters. The aim is to raise the value of local agricultural products and to share the story of the village. Xiaoshanxiang Pig 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名作品进行投票。