Pepsi x Spotify Beverage Packaging

Pepsi x Spotify Beverage Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的备受赞誉的获奖作品。Pepsi x Spotify Beverage Packaging 于 2024 荣获 A' Design Award 铜奖，与其他卓越设计一同在 Award-Winning Graphics Designs 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Pepsi x Spotify Beverage Packaging 为何能在众多参赛设计中独树一帜。

包装设计 Pepsi x Spotify Beverage Packaging 由 PepsiCo Design and Innovation Pepsi x Spotify is a limited edition beverage can design created for an Egyptian audience. The artwork combines the visual identities of Pepsi and Spotify in equal measure. Bold Pepsi blue is mixed with the bright green shared by Spotify and by the rap scene in Egypt. The background uses glitch patterns and layers of cut paper with handwritten song lyrics. A QR code printed on the can allows people to listen to a Pepsi song created for a cashback campaign. An influencer kit was produced alongside the can. Pepsi x Spotify 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的创新融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名作品进行投票。