包装设计 West Lake Beer Packaging 由 China Resources Snow Breweries West Lake Beer is a packaging design for bottled beer. The design draws on the scenery of West Lake in Hangzhou, interpreting the Broken Bridge and Three Ponds Mirroring the Moon as abstract visual symbols. The typography combines seal script with the calligraphy style of the Song Dynasty. The outer box is finished with gold stamping and a matte film for a smooth tactile quality. The bottle is made of high quality green glass, which limits ultraviolet light and helps preserve the flavour of the beer. Stone towers shown on the bottle indicate the intensity of each flavour.
A' Design Award 银奖 获奖作品
West Lake Beer Packaging 由 China Resources Snow Breweries 创作,是 A' 包装设计奖 的备受赞誉的获奖作品。West Lake Beer Packaging 于 2025 荣获 A' Design Award 银奖,与其他卓越设计一同在 Award-Winning Graphics Designs 展示。探索项目详情,发现 China Resources Snow Breweries 的其他作品,了解 West Lake Beer Packaging 为何能在众多参赛设计中表现出众。
关于 West Lake Beer
包装设计 West Lake Beer Packaging 由 China Resources Snow Breweries West Lake Beer is a packaging design for bottled beer. The design draws on the scenery of West Lake in Hangzhou, interpreting the Broken Bridge and Three Ponds Mirroring the Moon as abstract visual symbols. The typography combines seal script with the calligraphy style of the Song Dynasty. The outer box is finished with gold stamping and a matte film for a smooth tactile quality. The bottle is made of high quality green glass, which limits ultraviolet light and helps preserve the flavour of the beer. Stone towers shown on the bottle indicate the intensity of each flavour. West Lake Beer 荣获 A' Design Award 银奖,这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与先进的设计融为一体,由大型评审团经过公平、公正、择优且独立客观的学术评审,选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准,通过盲审同行评议流程,对提名设计进行投票。








