Morph Food and Beverage Branding

Morph Food and Beverage Branding 由 Mars Design Consultants 创作，是 A' 平面、插画与视觉传达设计奖 的卓越获奖作品。Morph Food and Beverage Branding 于 2020 荣获 A' Design Award 铜奖，与其他卓越设计一同在 Award-Winning Graphics Designs 展示。探索项目详情，发现 Mars Design Consultants 的其他作品，了解 Morph Food and Beverage Branding 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 Morph Food and Beverage Branding 由 Mars Design Consultants Morph is a branding program for a rooftop bar and restaurant in Hangzhou, China. The identity draws on Liangzhu, an ancient Chinese love story, and on the iridescent wings of the blue morpho butterfly. The logo joins the wing forms of the female and male butterfly into one symbol. A dark purple background suggests a starry night, while the wings show a transition of rainbow colours. A kaleidoscope-like butterfly pattern is the main graphic element. The pattern is applied to the menu, the matchbox, motion projections and a wall art sculpture. Morph 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的创新融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名项目进行投票。