Off the Eaten Path Packaging

由PepsiCo Design and Innovation創作嘅Off the Eaten Path Packaging，係A' 包裝設計獎嘅備受讚譽嘅得獎作品。Off the Eaten Path Packaging喺2020榮獲A' Design Award 金獎，並同其他矚目設計一齊喺Award-Winning Graphics Designs展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Off the Eaten Path Packaging嘅設計點樣喺同場作品中盡顯優勢。

包裝設計 Off the Eaten Path Packaging 作者： PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience. Off the Eaten Path榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創構思同卓越嘅技術掌握結合，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。