Moutai Liquor
Kai Liu Yu
包裝設計 Moutai Liquor 作者： Kai Liu Yu Moutai is a packaging design for a Chinese baijiu liquor. The box is the first to apply the pull-card changing pattern principle to a packaging structure. When a card is pulled, the printed illustration changes, revealing the twelve Chinese zodiac animals and mythical figures gathered for a feast in Maotai Town. The illustrations refer to traditional Chinese culture and aesthetics. The bottle is made with ceramic technology. Three-dimensional low-temperature embossed paper is used to keep the patterns faithful. The box measures 140 by 125 by 300 millimeters.
A' Design Award 銅獎得獎作品
由Kai Liu Yu創作嘅Moutai Liquor，係A' 包裝設計獎嘅備受讚譽嘅得獎作品。Moutai Liquor喺2020榮獲A' Design Award 銅獎，並同其他出眾設計一齊喺Award-Winning Graphics Designs展示。探索項目詳情，發掘Kai Liu Yu嘅其他作品，了解Moutai Liquor嘅設計點樣喺同場作品中脫穎而出。
關於Moutai
包裝設計 Moutai Liquor 作者： Kai Liu Yu Moutai is a packaging design for a Chinese baijiu liquor. The box is the first to apply the pull-card changing pattern principle to a packaging structure. When a card is pulled, the printed illustration changes, revealing the twelve Chinese zodiac animals and mythical figures gathered for a feast in Maotai Town. The illustrations refer to traditional Chinese culture and aesthetics. The bottle is made with ceramic technology. Three-dimensional low-temperature embossed paper is used to keep the patterns faithful. The box measures 140 by 125 by 300 millimeters. Moutai榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅創新實踐結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
