Target Campaign and Sales Support
Ralf Kauffmann
廣告設計 Target Campaign and Sales Support 作者： Ralf Kauffmann Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.
A' Design Award 銀獎得獎作品
由Ralf Kauffmann創作嘅Target Campaign and Sales Support，係A' 廣告、市場推廣及傳播設計獎嘅備受讚譽嘅得獎作品。Target Campaign and Sales Support喺2021榮獲A' Design Award 銀獎，並同其他出眾設計一齊喺Award-Winning Graphics Designs展示。探索項目詳情，發掘Ralf Kauffmann嘅其他作品，了解Target Campaign and Sales Support嘅設計點樣喺同場作品中展現獨特之處。
關於Target
廣告設計 Target Campaign and Sales Support 作者： Ralf Kauffmann Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication. Target榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同專業嘅設計結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅高質素參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
