Lays Heartwork Campaign
PepsiCo Design and Innovation
廣告設計 Lays Heartwork Campaign 作者： PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
A' Design Award 銀獎得獎作品
由PepsiCo Design and Innovation創作嘅Lays Heartwork Campaign，係A' 廣告、市場推廣及傳播設計獎嘅傑出得獎作品。Lays Heartwork Campaign喺2021榮獲A' Design Award 銀獎，並同其他卓越設計一齊喺Award-Winning Graphics Designs展示。探索項目詳情，發掘PepsiCo Design and Innovation嘅其他作品，了解Lays Heartwork Campaign嘅設計點樣喺同場作品中盡顯優勢。
關於Lays Heartwork
廣告設計 Lays Heartwork Campaign 作者： PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork. Lays Heartwork榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同專業嘅設計結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅優秀參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
