Meiyitian Smart Packaging

由Pesign Design創作嘅Meiyitian Smart Packaging，係A' 包裝設計獎嘅得獎作品。Meiyitian Smart Packaging喺2022榮獲A' Design Award 銅獎，並同其他卓越設計一齊喺Award-Winning Graphics Designs展示。探索項目詳情，發掘Pesign Design嘅其他作品，了解Meiyitian Smart Packaging嘅設計點樣喺同場作品中展現獨特之處。

包裝設計 Meiyitian Smart Packaging 作者： Pesign Design Meiyitian is a smart packaging design that links a printed package to a virtual brand world. The packaging carries two-dimensional and three-dimensional characters based on the brand spokesperson, forming a brand mascot. Consumers scan the characters with a mobile application and enter the virtual world created by the brand. Inside the virtual world, interactive games and a doll customization system are offered, and rewards can be collected. The aim is to build a closer link between the brand and young consumers. Meiyitian榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅創新實踐結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。