Westlake Impression Brand Image
Chao Yang
平面設計 Westlake Impression Brand Image 作者： Chao Yang Westlake Impression is a brand identity design created for a performing arts company in Hangzhou, China. The performance is staged on a square platform set about ten centimeters below the surface of the West Lake, with the lake itself as the background. The identity follows a decentralized method. No logo is placed at the center of visual recognition. Instead, a system of graphic groups forms the identity together. The square stage and a window for urban cultural promotion are the main visual concepts. The aim is to strengthen brand recognition.
A' Design Award得獎作品
由Chao Yang創作嘅Westlake Impression Brand Image，係A' 平面設計、插畫及視覺傳達設計獎嘅備受推崇嘅得獎作品。Westlake Impression Brand Image喺2023榮獲A' Design Award，並同其他出眾設計一齊喺Award-Winning Graphics Designs展示。探索項目詳情，發掘Chao Yang嘅其他作品，了解Westlake Impression Brand Image嘅設計點樣喺同場作品中盡顯優勢。
關於Westlake Impression
平面設計 Westlake Impression Brand Image 作者： Chao Yang Westlake Impression is a brand identity design created for a performing arts company in Hangzhou, China. The performance is staged on a square platform set about ten centimeters below the surface of the West Lake, with the lake itself as the background. The identity follows a decentralized method. No logo is placed at the center of visual recognition. Instead, a system of graphic groups forms the identity together. The square stage and a window for urban cultural promotion are the main visual concepts. The aim is to strengthen brand recognition. Westlake Impression榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名項目均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
